Apple

 
  • Apple Beats In Q2 2014 With $45.6B Revenue, $10.2B Profit And $11.62 EPS

    Apple Beats In Q2 2014 With $45.6B Revenue, $10.2B Profit And $11.62 EPS

    Apple has just released its fiscal Q2 2014 earnings, reporting $45.6 billion in revenue, $10.2 billion in net profit representing $11.62 per share. Compared to the year-ago quarter, it corresponds to a growth of 4.6 percent in revenue, and 15.2 percent in EPS. According to Fortune, the consensus among analysts was for Apple to report earnings of $10.22 per share on $43.45 billion in revenue, with… Read More

  • Here’s What To Look For In Apple’s Earnings

    Here’s What To Look For In Apple’s Earnings

    Later today, Apple will report its fiscal Q2 2014 earnings. Apple CFO Peter Oppenheimer said in the previous earnings call that the company expected more or less a flat quarter in Q2. And analysts agree. Apple should report flat revenue, flat gross margin, flat net profit — flat everything. But there are a couple of interesting numbers to look at. The two main factors in today’s… Read More

  • Apple Profiles Apps Used To Create Its ‘Powerful’ New Ad

    Apple Profiles Apps Used To Create Its ‘Powerful’ New Ad

    Apple has a new ad out that you may have seen, featuring a track by The Pixies and a whole lot of iPhone users employing mobile software to cover the song. The ad harkens back to earlier Apple ads where people used a variety of software from the App Store to have fun with their devices, and as such represents a pretty strong return to form. I’ll forgive them the obligatory… Read More

  • Apple Sells iPhones To Reanimate The Pixies

    Apple Sells iPhones To Reanimate The Pixies

    One day in the fall of 1990, or maybe it was ’91, I discovered a box my cousin had left at our house. In the box was a black cassette tape with a grubby label. On one side, recorded in long play mode to fit it all, was the Beastie Boys ‘License To Ill’ and Concrete Blonde’s ‘Bloodletting’. Read More

  • Apple Opens OS X Beta Testing To All Users With New Seed Program

    Apple Opens OS X Beta Testing To All Users With New Seed Program

    Before today, you needed a developer account to help test Apple’s upcoming software releases before they hit the general user population. You didn’t need to actually develop anything, but it would still cost you $99 per year to partake, and technically it was still sort of against the rules. Today, Apple introduced its OS X Beta Seed Program to make pre-release Mac operating system… Read More

  • Apple Patents Driver Distraction Lockdown Mode For iPhones

    Apple Patents Driver Distraction Lockdown Mode For iPhones

    Apple has been granted a new patent by the USPTO (via AppleInsider), and it’s one that could potentially prevent a lot of careless driving. The tech described in the patent would use a phone’s on-board sensors, or a direct connection to a car using a technology like Bluetooth to limit the device’s functionality, cutting off access to stuff like SMS and email while you’re… Read More

  • Apple Takes A Swing At Samsung In Full-Page Print Earth Day Ad

    Apple Takes A Swing At Samsung In Full-Page Print Earth Day Ad

    Apple has a new full-page ad appearing in some print newspapers today (via 9to5Mac), and it celebrates the company’s environmental record while simultaneously digging slyly at Samsung, its longtime rival and current opponent in court. The ad features the phrase “There are some ideas we want every company to copy,” and has been spotted in The Metro and The Guardian to name just a… Read More

  • New Apple Campus 2 Video Shows Eco-Friendly Aspects Of The “Mother Ship”

    New Apple Campus 2 Video Shows Eco-Friendly Aspects Of The “Mother Ship”

    Apple has posted a new video of their oddly-shaped UFO headquarters, this time focusing on eco-friendliness and how Steve Jobs' original ideas about sustainability and environmental design went into creating the unique space. Read More

  • Tim Cook Highlights Apple’s Use Of Clean Energy, Sustainable Materials In New Video

    Tim Cook Highlights Apple’s Use Of Clean Energy, Sustainable Materials In New Video

    Apple has been one of the top performers in the most recent Greenpeace rankings of Internet companies thanks the clean energy sources they use to power their data centers. The company is keen to emphasize its green side, especially leading up to April 22 (Earth Day) this year, and now a new video narrated by CEO Tim Cook highlights some of its key environmental initiatives. The video centers… Read More

  • Gillmor Gang: Action Items

    Gillmor Gang: Action Items

    The Gillmor Gang — Dan Farber, Kevin Marks, Semil Shah, Danny Sullivan, Keith Teare, and Steve Gillmor — played the latest favorite game of the Mobility Addicted. It's called Lock Screen, and some of us think it's where the early adopters meet the great unvarnished Silent Majority. Forget clicks or swipes or doing anything; it's all about glancing. What this means is that social scientists… Read More