Apple is continuing its “famous person uses Siri” commercials by bringing in famous person John Malkovich to add a soupçon of Old World weltschmerz and philosophizing to what is, in short, a way to schedule a wake-up call without unlocking your phone. The commercials feature Malkovich in what appears to be the house above the nasty places in Hostel where he muses on fine meats and the meaning of life.
I don’t quite get these celebrity appearances but, in the end, I suppose they’re good for brand awareness. Siri isn’t for the geeks – it’s for the folks who may have once been in love with BlackBerries. Siri suggests a certain ease, a certain subsumed technicality that would draw in the C-level exec and, in parallel, well-known superstars. It is, in short, a little assistant that will never talk back to you, never ask for a raise, and never request that you stop cursing. → Read More
Here’s hoping that you already managed to get your hands on an HTC One X, because it may be a while before they appear on store shelves again.
According to a release put out by HTC last night, U.S. Customs has blocked shipments of AT&T’s HTC One X and Sprint’s Evo 4G LTE thanks to an ITC ruling handed down last year.
The news may come as an especially large bummer for Sprint customers looking to upgrade to the new EVO, as a new report from the Wall Street Journal indicates that device will miss its original May 18 launch date. Sprint has since scrubbed their website of references to the device’s forthcoming launch, and there’s still no word on a revised launch window. → Read More
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