Advertising Tech

 

  • Y Combinator-Backed Mth Sense Aims To Improve Mobile Ad Targeting Based On Your App History

    Y Combinator-Backed Mth Sense Aims To Improve Mobile Ad Targeting Based On Your App History

    As mobile publishers and advertisers struggle to know more about the users who are seeing their ads, a Y Combinator-backed startup called Mth Sense is offering a new approach to the problem — it looks at consumers’ app usage data to create a profile of their demographics and interests. This is an area that’s attracting investor dollars. Perhaps most notably, both Sequoia… Read More

  • The New iPad Is Finally Catching Up In Ad Impressions (According To Velti)

    The New iPad Is Finally Catching Up In Ad Impressions (According To Velti)

    Yes, it’s a big day for mobile ad reports, at least at TechCrunch — mobile marketing company Velti just released its report for July. One of the themes in recent reports has been the relatively slow growth of the new iPad when it comes to ad impression frsnt. In July, however, Apple’s new tablet started to close its gap with the iPad 2 — the older device now accounts for… Read More

  • MoPub Mobile Ad Report: Android And Social Networking On The Rise

    MoPub Mobile Ad Report: Android And Social Networking On The Rise

    MoPub, the Accel-backed ad serving startup that helps mobile publishers manage multiple monetization sources, has just released its first report on the data from its mobile ad exchange. It takes a different tack than most of the reports I’ve seen, focusing on slightly arcane-sounding metrics like win rate (percent of auctions that have winning bids) and bid depth (bids per impression… Read More

  • Trulia Goes After Zillow’s Real Estate, Files $75M IPO; Now Has 22M Monthly Users

    Trulia Goes After Zillow’s Real Estate, Files $75M IPO; Now Has 22M Monthly Users

    Trulia, the online real estate listings giant, has now publicly filed an IPO of up to $75 million — effectively confirming reports from the end of July that the company had already filed for an IPO privately. The company’s S-1 also provides an update on the state of the business, showing some encouraging signs of user growth. It says that as of June 30, 2012, it has 22 million… Read More

  • JiWire Aims To Improve Mobile Ad Targeting With Its New Location Graph

    JiWire Aims To Improve Mobile Ad Targeting With Its New Location Graph

    Location-based ad company JiWire is announcing a new service today that’s supposed to connect user behavior and location — perhaps inevitably, given the trendiness of building an this that graph, it’s called the Location Graph. Even prior to the Location Graph, interim CEO David Staas says JiWire had already created more than 3 billion location tags. The new initiative… Read More

  • Social Video Company Unruly Triples Annual Revenue To £17.6M And Opens New US Offices

    Social Video Company Unruly Triples Annual Revenue To £17.6M And Opens New US Offices

    Unruly, a social video distribution platform whose technology helped power viral campaigns like Evian’s Roller Babies and Old Spice’s “Man Your Man Could Smell Like”, just released its results for the fiscal year ending on March 31. The company says it tripled revenue from £6.0 million to £17.6 million (at current conversion rates, that’s about $27… Read More

  • Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform

    Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform

    Video analytics and advertising company Visible Measures just announced that it has raised $21.5 million in new funding. Founder and CEO Brian Shin describes the company was a combination of Google Analytics and Google AdSense for video. When it started in 2005, the Visible Measures was focused on analytics, then the company launched its Viewable Media ad platform last year. Viewable Media… Read More

  • Facebook Says It Now Has 235M Monthly Gamers, App Center Hits 150M Monthly Visitors

    Facebook Says It Now Has 235M Monthly Gamers, App Center Hits 150M Monthly Visitors

    Facebook’s push for more engagement on its platform, to drive advertising and other monetization efforts (and to counterbalance that drooping stock price), is showing some gains, according to updated figures on both games and app usage released by the company today. Facebook now has 235 million people playing games on Facebook.com, up from 205 million a year ago and up 8.4% since January. Read More

  • Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M

    Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M

    On the heels of Google buying Wildfire and Salesforce nabbing Buddy Media, we have heard from two very reliable sources, plus a third anonymous source, that Gannett Co., the media giant that owns USA Today and other properties, is buying BLiNQ Media. The price for the Facebook advertising software and service is up to $92 million over a period of three to four years, with a quarter of… Read More

  • Craigslist Tries To Improve Its Image(s): Inline Photos Appearing Alongside Listings

    Craigslist Tries To Improve Its Image(s): Inline Photos Appearing Alongside Listings

    Craigslist has been making a lot of moves to ensure that third party developers get off its lawn, but the listings giant is also, it seems, trying to make that lawn a little more attractive for residents. At some point not too long ago it seems, the site quietly introduced a feature that lets users view images inline, on the same page as category listings, and when you hover your cursor on… Read More