Advertising Tech

  • Agawi Uses Its Cross-Platform Gaming Tech To Launch A Mobile Ad Unit That You Can Actually Play

    Agawi Uses Its Cross-Platform Gaming Tech To Launch A Mobile Ad Unit That You Can Actually Play

    Pretty much everyone agrees that mobile advertising isn’t very good (or outright sucks). Here’s an interesting solution from Agawi — an ad unit for mobile games called AppGlimpse, which functions as a playable demo for the game. The startup, formerly known as iSwifter, has developed technology for virtualizing games and eventually other apps so that they can run on any platform. Read More

  • YouTube Says It Will Bring Advertisers Into Its Partner Program, Starting This Fall

    YouTube Says It Will Bring Advertisers Into Its Partner Program, Starting This Fall

    YouTube just announced (as part of this week’s Cannes Lions advertising event) that it’s expanding its partner program to include advertisers. The program already provides the top YouTube content creators with access to resources for improving their production skills and distribution (and as a result improve their monetization). Read More

  • Chartboost Launches Groups Where Game Developers Can Trade Traffic

    Chartboost Launches Groups Where Game Developers Can Trade Traffic

    Chartboost, a platform that helps game developers promote each others’ titles, is opening a ‘Groups’ feature where multiple developers that want to partner up from a specific country, incubator (or wherever, really) can do direct deals. The San Francisco-based company has quietly built a formidable network incorporating 16,000 games and 8 billion ad impressions per month. Read More

  • U.K. Video Startup Grabyo Launches Its Ad-Supported Real-Time TV Clip-Sharing Tech With Sky’s Next Top Model

    U.K. Video Startup Grabyo Launches Its Ad-Supported Real-Time TV Clip-Sharing Tech With Sky’s Next Top Model

    A new video-focused startup has just launched a second-screen offering, partnering with TV broadcaster Sky to allow TV viewers to legally share real-time clips of its content. There’s just one supported show at launch — Sky Living’s Britain & Ireland’s Next Top Model — but Grabyo says it is due to launch with another major UK broadcaster “shortly”. Read More

  • SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite

    SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite

    Ad exchange adBrite shut down earlier this year, but its technology isn’t disappearing entirely — self-serve ad-buying company SiteScout is announcing that it has acquired “certain intellectual property assets” that were developed by adBrite. Neither the financial terms of the deal nor the specific assets involved are being disclosed. This is purely an IP purchase… Read More

  • Cortica Raises $6.4M To Improve Visual Search And In-Image Ads

    Cortica Raises $6.4M To Improve Visual Search And In-Image Ads

    Cortica, a startup developing technology for analyzing in-image content, is announcing that it has raised $6.4 million in Series B funding. The round was led by previous investors Horizons Ventures (the firm which manages investments for Hong Kong business magnate Li Ka-shing), with participation from Russian firm Mail.ru Group and other angel investors. Cortica has now raised a total of… Read More

  • Twitter The Ad Player Wants To Push More TV Buttons, Adds Viacom To Its Partner List

    Twitter The Ad Player Wants To Push More TV Buttons, Adds Viacom To Its Partner List

    The Cannes Lions mega advertising event is in full swing today in the south of France and while Twitter is marking its official presence there with a big sign at the entrance to the main venue (pictured here), and a big data keynote (led by Twitter’s new chief media scientist Deb Roy) to go along with it, it’s also continuing to ink deals. The latest is with Viacom, which joins… Read More

  • Startup-PR Matchmaker AirPR Opens To The Public, As Data Begins To Reveal How To Fix A Broken Model

    Startup-PR Matchmaker AirPR Opens To The Public, As Data Begins To Reveal How To Fix A Broken Model

    For pretty much as long as anyone can remember, a relationship triangle, or a “love triangle” if you will, has taken shape between companies and the PR firms that represent them and the press that covers them — existing in some sort of recursive loop. Yet, while that triangle should have come to represent a symbiosis and a valuable communication network, somewhere along the… Read More

  • Ad Giant WPP Leads $4.4M Round In Muzy, A Mobile Microblogging Startup With 20M Users

    Ad Giant WPP Leads $4.4M Round In Muzy, A Mobile Microblogging Startup With 20M Users

    Advertising giant WPP is taking another step into the world of startup investments, this time specifically in mobile and social media. WPP Ventures, a new investment arm of WPP Digital, today announced a stake in Muzy, a social media platform that presents its content arranged in a Pinterest-style grid layout. The site, in some regards, has flown under the radar, but it has some 20 million… Read More

  • This Is The Best Ad Campaign In App History

    This Is The Best Ad Campaign In App History

    What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shoreditch, East London, a stone’s throw from where its own studio is based, which brazenly proclaim: You have no friends and No one likes you. Read More

  • ¿Cómo Ha Crecido Path? By Buying Ads In Spanish

    ¿Cómo Ha Crecido Path? By Buying Ads In Spanish

    The mystery of Path’s mysterious growth deepens. The app, which has been around for nearly three years, miraculously jumped up the charts from between 500th and 600th place to the teens on the free list about two months ago. That raised questions about how the app was able to do that so spontaneously. Was it that Path finally suddenly acquired the network effects and organic growth that… Read More