Advertising Tech

 

  • Publishers Start Signing Up For PostRelease’s Content Marketing Network

    Publishers Start Signing Up For PostRelease’s Content Marketing Network

    “Content marketing” is a phrase I hear more and more these days, as brands increasingly create their videos, blog posts, and other forms of content to promote themselves, rather than just relying on traditional advertising. Now a startup called PostRelease has built what is, essentially, an ad network for content marketing, so that advertisers can ensure that their content gets… Read More

  • Weather Channel CEO David Kenny Joins SessionM Board

    Weather Channel CEO David Kenny Joins SessionM Board

    SessionM, a startup aiming to increase mobile app engagement, has a new addition to its board of directors — David Kenny, who’s currently serving as chairman and CEO of The Weather Channel. SessionM co-founder and CEO Lars Albright (who previously co-founded Quattro Wireless, which was acquired by Apple and became the basis of its iAd program) says he got to know Kenny because… Read More

  • What’s In A Name? $1M, If You’re Called MobileApps.com. And At Least One Big Fish May Bite, Says CEO

    What’s In A Name? $1M, If You’re Called MobileApps.com. And At Least One Big Fish May Bite, Says CEO

    The market for mobile apps is booming — but not, it seems, for MobileApps.com, one of the many app aggregating marketplaces that have been set up in the last several years to ride that wave. The Singapore-based site that used to sit at that address has closed down after “failing to find traction,” according to a Facebook announcement from its CEO and founder Alvin Koay… Read More

  • Confirmed: IAC Has Bought About.com From The New York Times For $300M In Cash

    Confirmed: IAC Has Bought About.com From The New York Times For $300M In Cash

    Update: The news has now been confirmed. The $300 million acquisition price includes About.com, ConsumerSearch.com and CalorieCount.com and the deal will close in the next several weeks. Full release below. Both AllThingsD and Reuters have reported a deal in the works, and we have now confirmed with a source very close to the situation that IAC is buying About.com from the New York… Read More

  • Another Piece In Twitter’s Money Puzzle: Teaming Up With HootSuite To Cross-Sell Ads

    Another Piece In Twitter’s Money Puzzle: Teaming Up With HootSuite To Cross-Sell Ads

    When Twitter published its latest thinking on how its API would evolve, and what developers it wanted to leave behind, it noted one of the areas it wanted to emphasize more was enterprise. Today we get more of a clue why: HootSuite, an enterprise-focused Twitter client that actually got a name-check in that blog post, is teaming up with Twitter to sell advertising on the social network. A… Read More

  • Taykey’s Topical Advertising Platform Finds A Company’s ‘Hidden Consumers’

    Taykey’s Topical Advertising Platform Finds A Company’s ‘Hidden Consumers’

    Taykey, a startup that uses real-time topic analysis to help companies target their ads, has expanded its lineup with what the company calls its Topical Advertising Platform. Co-founder and CEO Amit Avner says the launch should help Taykey reach a new customer base of performance advertisers. Avner says there are two big pieces to the launch. First, there’s the service that was Taykey… Read More

  • YouTube Brings Its Skippable Video Ads To Mobile

    YouTube Brings Its Skippable Video Ads To Mobile

    Back at the end of 2010, YouTube officially launched its video ad format that viewers can actually skip. Today, it says 65 percent of the ads that play before videos are now skippable — and given that growth, it’s not surprising that YouTube is bringing the format to mobile. Group Product Manager Phil Farhi tells me YouTube started to launch more ad formats on mobile about a year ago. Read More

  • Chasing Apple? Microsoft’s NeoMedia QR Code Patent Deal Puts More Focus On Geometric Boxes

    Chasing Apple? Microsoft’s NeoMedia QR Code Patent Deal Puts More Focus On Geometric Boxes

    Following in the footsteps of Apple getting ready to launch its QR Code-based Passbook service, it looks like Microsoft is also giving some attention to QR Codes, the mobile barcodes that, when scanned, trigger actions like visiting websites or opening other content: NeoMedia, one of the early movers in this field, announced that Redmond has signed a worldwide licensing deal for all 74… Read More

  • Facebook Ad Startup Nanigans Grabs Ex-Yahoo Exec Marc Grabowski As Its New COO

    Facebook Ad Startup Nanigans Grabs Ex-Yahoo Exec Marc Grabowski As Its New COO

    Yahoo has been losing a lot of steam to Facebook in the advertising game, and now it’s lost one of its execs to it, too. Nanigans, the Facebook advertising company, is today announcing the appointment of a new COO, Marc Grabowski, a nine-year veteran of Yahoo and one of the first to depart after Marissa Mayer took over the CEO job. The move is an interesting one, given that Yahoo has put… Read More

  • Y Combinator-Backed Mth Sense Aims To Improve Mobile Ad Targeting Based On Your App History

    Y Combinator-Backed Mth Sense Aims To Improve Mobile Ad Targeting Based On Your App History

    As mobile publishers and advertisers struggle to know more about the users who are seeing their ads, a Y Combinator-backed startup called Mth Sense is offering a new approach to the problem — it looks at consumers’ app usage data to create a profile of their demographics and interests. This is an area that’s attracting investor dollars. Perhaps most notably, both Sequoia… Read More