Advertising Tech

 

  • Amobee Launches Its 3D Mobile Ad Builder PULSE Create

    Amobee Launches Its 3D Mobile Ad Builder PULSE Create

    Amobee, the mobile ad serving company recently acquired by Asian carrier SingTel, is launching a new ad building product called PULSE Create. Amobee CEO Trevor Healy says the PULSE Create technology comes from the acquisition of AdJitsu. I remember being impressed by the quality and immersiveness of the AdJitsu ads back when the platform was being developed by Cooliris, and with PULSE… Read More

  • Ad Tech Team Up: Clever On Demand Acquires AudienceFUEL And Will Use Its Name

    Ad Tech Team Up: Clever On Demand Acquires AudienceFUEL And Will Use Its Name

    Clever On Demand, a company whose technology allows publishers to manage multiple ad networks, has acquired AudienceFUEL, a publisher-to-publisher marketing platform (more on what that means in a second). The price of the acquisition wasn’t disclosed, but the combined company will do business as AudienceFUEL (which does seem like the better name). Clever On Demand founder and CEO… Read More

  • Facebook’s Sponsored Results Are Taking Off (According To Social Ad Startup Optimal)

    Facebook’s Sponsored Results Are Taking Off (According To Social Ad Startup Optimal)

    Just a couple of weeks ago, Facebook officially launched its Sponsored Results program, which allows advertisers to place sponsored links in the social network’s search results — and the early results are impressive, according to social advertising and analytics startup Optimal. Optimal has been running Sponsored Results campaigns for its own customers, but it also tracks brand… Read More

  • Rocket Fuel’s Audience Accelerator Helps Publishers Deliver More Ad Impressions

    Rocket Fuel’s Audience Accelerator Helps Publishers Deliver More Ad Impressions

    Rocket Fuel, a startup that optimizes ad campaigns using artificial intelligence, is announcing a new product for publishers (and vertical ad networks) called Audience Accelerator. Vice President of Business Development Paul Wenz, who’s leading the Audience Accelerator team, says the goal is to help publishers offer a bigger audience to advertisers without sacrificing the quality of… Read More

  • U.S. Mobile Advertising: Twitter Sales Are Double That Of Facebook In A Google-Ruled, $2.6B Market

    U.S. Mobile Advertising: Twitter Sales Are Double That Of Facebook In A Google-Ruled, $2.6B Market

    The researchers at eMarketer have put out their latest figures on mobile advertising revenue in the U.S., and while they are holding firm on their forecast that they will bring in $2.6 billion this year (it’s a number they actually put out in January 2012), they have drilled down a bit more into who is making what. Unsurprisingly, Google is still at the top of the pile: it will account… Read More

  • Act-On’s $16M D Round From Norwest Venture Is Evidence That Online Marketing Will Be Automated

    Act-On’s $16M D Round From Norwest Venture Is Evidence That Online Marketing Will Be Automated

    It’s funny. I was only the other day standing on the rooftop of a London startup’s office as we cracked jokes over beers about the ridiculous amount of money SEO and marketing agencies used to charge clients. “Yeah, I used to fly into Dell’s Dublin office one a week to tell them about SEO. We used to charge thousands!” guffawed my interlocutor. Well, the boot is… Read More

  • Adobe Social Launches To Create And Monitor Social Ads

    Adobe Social Launches To Create And Monitor Social Ads

    After several months in beta testing, Adobe is launching Adobe Social, which it’s pitching as a way to connect social marketing campaigns with real business results. That was the big emphasis when the company first announced the product back in April, and when I got a demo of the current version a couple of days ago, it was the central theme again: In Adobe Social, you can track… Read More

  • Cinemagraphs (Animated Gifs) As Ads? Tumblr Experiments With New Advertising Format

    Cinemagraphs (Animated Gifs) As Ads? Tumblr Experiments With New Advertising Format

    GIF, a filetype that celebrated its 25th anniversary this past June (don’t you feel old now?), won’t die. And the animated GIF, in particular, has seen a notable resurgence recently, as a newer, younger group of netizens rediscover its capabilities, posting GIFs to social networks, blogs and in fashion editorials. “Cinemagraph“-making apps became trendy, and Tumblr… Read More

  • Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week

    Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week

    Facebook will be launching new features next week that allow advertisers to target their ads to customers based on contact information that the advertiser has already collected. It’s a way for businesses to connect their Facebook ads with the customer lists they may have built up elsewhere. Inside Facebook first reported on the feature after tipsters saw it go live temporarily. A… Read More

  • Twitter Expands Ad Program With Interest Targeting And 1 Cent Minimum Bids

    Twitter Expands Ad Program With Interest Targeting And 1 Cent Minimum Bids

    Twitter is announcing a new way for businesses to target their Promoted Tweets and Promoted Accounts, according to a new blog post from Product Management Director Kevin Weil. By directing their messages at specific user interests, advertisers can now potentially reach a much broader audience. Actually, interest data already plays a role in Twitter advertising. Weil writes that Promoted Tweets… Read More

  • Party Like It’s 1990: Some CTRs On Facebook Sponsored Results Ads ‘Exceeding 3%’

    Party Like It’s 1990: Some CTRs On Facebook Sponsored Results Ads ‘Exceeding 3%’

    Early numbers for Facebook’s Sponsored Results, the ads launched last week that run alongside Facebook searches, could be an encouraging sign that Facebook’s strategy of building new ways of advertising to its users is working. Nanigans, one of the Facebook performance-based marketers selling against the new unit, says that click-through rates on the ads so far have been about… Read More

  • Is Facebook Testing Out New Newsfeed And Skyscraper Display Ad Units In New Zealand? No, Adware Strikes Again

    Is Facebook Testing Out New Newsfeed And Skyscraper Display Ad Units In New Zealand? No, Adware Strikes Again

    New Zealand was the first country to get Facebook’s new-look Timeline last December. Now the country looks like it may be putting in another special appearance, as Facebook’s push for more advertising (and revenue) leads the social network into new pastures on the display front. A reader in New Zealand has sent us some screenshots (embedded below) that appear to show ads in two… Read More

  • Google Launches New Ad Formats To Help Developers Monetize Google Maps

    Google Launches New Ad Formats To Help Developers Monetize Google Maps

    As Google Maps continues to face headwind from competitors like OpenStreetMap, Google has to find new ways to entice developers to continue to use its mapping solution. Today, the company is launching new ad units for Google Maps that bring Google’s standard AdSense link units to its maps on third-party sites. These new ad formats join Google’s long-established Maps Ad Unit, which… Read More

  • Publishers Start Signing Up For PostRelease’s Content Marketing Network

    Publishers Start Signing Up For PostRelease’s Content Marketing Network

    “Content marketing” is a phrase I hear more and more these days, as brands increasingly create their videos, blog posts, and other forms of content to promote themselves, rather than just relying on traditional advertising. Now a startup called PostRelease has built what is, essentially, an ad network for content marketing, so that advertisers can ensure that their content gets… Read More

  • Weather Channel CEO David Kenny Joins SessionM Board

    Weather Channel CEO David Kenny Joins SessionM Board

    SessionM, a startup aiming to increase mobile app engagement, has a new addition to its board of directors — David Kenny, who’s currently serving as chairman and CEO of The Weather Channel. SessionM co-founder and CEO Lars Albright (who previously co-founded Quattro Wireless, which was acquired by Apple and became the basis of its iAd program) says he got to know Kenny because… Read More

  • What’s In A Name? $1M, If You’re Called MobileApps.com. And At Least One Big Fish May Bite, Says CEO

    What’s In A Name? $1M, If You’re Called MobileApps.com. And At Least One Big Fish May Bite, Says CEO

    The market for mobile apps is booming — but not, it seems, for MobileApps.com, one of the many app aggregating marketplaces that have been set up in the last several years to ride that wave. The Singapore-based site that used to sit at that address has closed down after “failing to find traction,” according to a Facebook announcement from its CEO and founder Alvin Koay… Read More

  • Confirmed: IAC Has Bought About.com From The New York Times For $300M In Cash

    Confirmed: IAC Has Bought About.com From The New York Times For $300M In Cash

    Update: The news has now been confirmed. The $300 million acquisition price includes About.com, ConsumerSearch.com and CalorieCount.com and the deal will close in the next several weeks. Full release below. Both AllThingsD and Reuters have reported a deal in the works, and we have now confirmed with a source very close to the situation that IAC is buying About.com from the New York… Read More

  • Another Piece In Twitter’s Money Puzzle: Teaming Up With HootSuite To Cross-Sell Ads

    Another Piece In Twitter’s Money Puzzle: Teaming Up With HootSuite To Cross-Sell Ads

    When Twitter published its latest thinking on how its API would evolve, and what developers it wanted to leave behind, it noted one of the areas it wanted to emphasize more was enterprise. Today we get more of a clue why: HootSuite, an enterprise-focused Twitter client that actually got a name-check in that blog post, is teaming up with Twitter to sell advertising on the social network. A… Read More

  • Taykey’s Topical Advertising Platform Finds A Company’s ‘Hidden Consumers’

    Taykey’s Topical Advertising Platform Finds A Company’s ‘Hidden Consumers’

    Taykey, a startup that uses real-time topic analysis to help companies target their ads, has expanded its lineup with what the company calls its Topical Advertising Platform. Co-founder and CEO Amit Avner says the launch should help Taykey reach a new customer base of performance advertisers. Avner says there are two big pieces to the launch. First, there’s the service that was Taykey… Read More

  • YouTube Brings Its Skippable Video Ads To Mobile

    YouTube Brings Its Skippable Video Ads To Mobile

    Back at the end of 2010, YouTube officially launched its video ad format that viewers can actually skip. Today, it says 65 percent of the ads that play before videos are now skippable — and given that growth, it’s not surprising that YouTube is bringing the format to mobile. Group Product Manager Phil Farhi tells me YouTube started to launch more ad formats on mobile about a year ago. Read More