Advertising Tech

 

  • Prepping For 2013 IPO, Mobile Ad Player Jumptap Names Ex-Yahoo Exec COO; iAd/Admob Backer Joins Board

    Prepping For 2013 IPO, Mobile Ad Player Jumptap Names Ex-Yahoo Exec COO; iAd/Admob Backer Joins Board

    Independent mobile ad network Jumptap is filling out its team with two more key executives as it continues to prepare for an IPO in 2013 — and look for more M&A activity as it gets there. The company has named Frank Weishaupt, a former VP of advertising marketplaces at Yahoo, to the newly-created role of COO. And joining the board is John Hadl — a partner at U.S. Venture… Read More

  • Moasis Unveils An Accessible Approach To Location-Targeted Ads

    Moasis Unveils An Accessible Approach To Location-Targeted Ads

    Startup Moasis is offering advertisers a new way to run location-targeted ads, one that could hopefully make the process more accessible to both ad agencies and small businesses. Location is a big buzzwords right now, but co-founder and CEO Ryan Golden tells me that most mobile ad companies are approaching the market from an engineering perspective, while Moasis is taking a marketer’s… Read More

  • Baidu Q2 Sales Up 60% To $859M, Almost All Down To Search; Focus Is On Mobile And Cloud Ahead

    Baidu Q2 Sales Up 60% To $859M, Almost All Down To Search; Focus Is On Mobile And Cloud Ahead

    Search is going very strong in China, and leading player Baidu continues to reap the benefits. In its Q2 results, the company reported sales of 5.456 billion yuan ($858.8 million), up 59.8 percent compared to the same quarter in 2011. The company’s chairman and chief exec, Robin Li, said in a statement that Baidu will “maintain momentum” going forward by investing in new… Read More

  • Velti Mobile Ad Report: Israel Sees Highest App Engagement, eCPMs Are Climbing

    Velti Mobile Ad Report: Israel Sees Highest App Engagement, eCPMs Are Climbing

    Velti has just released its mobile ad industry report for June. As usual, the mobile marketing company has chosen to highlight disparate factoids that it culled from the data — for example, it says that Israel is the leader in app engagement, with adults using apps for an average of 80 minutes per day. Sweden and Singapore are next on the list, while the United States is way behind… Read More

  • Facebook Begins Testing Sponsored Results, Its First Search Typeahead Ads

    Facebook Begins Testing Sponsored Results, Its First Search Typeahead Ads

    Heads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the search typeahead to users looking for a particular Page, app, or Place. It basically will let businesses divert traffic from each other. For example, a competing game company could target Zynga’s CityVille so anyone searching for “CityVille” would see… Read More

  • Google’s Nikesh Arora On Mobile Ads: It’s ‘Where Search Was In 1999′

    Google’s Nikesh Arora On Mobile Ads: It’s ‘Where Search Was In 1999′

    One of the themes that came up repeatedly during the conference call for Google’s second quarter earnings was mobile advertising. Analysts asked a number of questions that, collectively, seemed to be gauging what the shift to mobile means for Google’s advertising business. Senior Vice President and Chief Business Officer Nikesh Arora (pictured) offered some numbers at the beginning… Read More

  • Opera’s First Mobile Ads Report: Rich Media Rules, iPhone Rocks

    Opera’s First Mobile Ads Report: Rich Media Rules, iPhone Rocks

    Opera Software is probably best known for its mobile browser software for smart and feature phones, but over the last couple of years it’s also been buying up mobile advertising companies to help it monetize those browsers. Today it’s released its first report looking at trends in its ad network — partly, perhaps, to raise the profile of that business, but also to highlight… Read More

  • Say Media Says Yes To $27M, Will Build Out Publishing Platform, Buy More Assets

    Say Media Says Yes To $27M, Will Build Out Publishing Platform, Buy More Assets

    Another milestone for online publishing company SAY Media, just weeks after it had announced that Time Magazine publisher Kim Kelleher would be coming on board as president in September: today it confirmed that it has raised $27 million in funding, which it will use to make acquisitions and enhance its publishing platform. The round was led by new investors New Enterprise… Read More

  • 33Across Picks Up $13.1M To Grow Its Big Data Social Graph, No Facebook Strings Attached

    33Across Picks Up $13.1M To Grow Its Big Data Social Graph, No Facebook Strings Attached

    Social ad targeting company 33Across, which claims to operate the world’s biggest social graph covering over 1.25 billion users globally, has raised another $13.1 million in a Series C round of financing to further expand its services in the wider web — specifically advertising territory that Facebook has yet to tackle. The funding was led by new investor Pelion Ventures, and… Read More

  • LocalResponse Teams Up With ShopLocal For In-Store Mobile Ads

    LocalResponse Teams Up With ShopLocal For In-Store Mobile Ads

    LocalResponse co-founder and CEO Nihal Mehta has been talking about the potential of using social data to target ads — after all, that’s what his company focuses on. Today we’ve got a specific example of what retailers can do with that data. LocalResponse is partnering with ShopLocal, a company whose SmartCircular product helps retailers (including Target, Best Buy, and… Read More