Advertising Tech

  • Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation

    Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation

    Online measurement and ad targeting company Quantcast has acquired MakeGood (also known as MakeGood Software), a Seattle-based ad tech startup founded in 2009. Quantcast CEO Konrad Feldman said the company spent the last year looking for ways to improve the tools it offers for reconciliation, i.e., combining its own data with that from the customer’s system to get the big picture on an… Read More

  • Mobile Ad Network InMobi Buys Overlay Media To Improve Ad Personalization, And More

    Mobile Ad Network InMobi Buys Overlay Media To Improve Ad Personalization, And More

    Mobile ad network InMobi continues to make use of the $200 million in financing it received in 2011 from Softbank: today it is announcing the acquisition of Overlay Media, a UK-based developer of “context-aware” computing technologies. Among other things, InMobi will use Overlay Media to improve how it targets and personalizes ads to specific users. Financial terms of the deal… Read More

  • Study: 20% Of Ad Spend On Facebook Now Goes To Mobile Ads

    Study: 20% Of Ad Spend On Facebook Now Goes To Mobile Ads

    Facebook is making quick progress in growing its mobile advertising business, according to major ad platform Kenshoo. It sees 20% of all Facebook ad spend going to mobile. That’s a big boost from October when Facebook said 14% of its ad revenue came from mobile. Meanwhile, 71% of Facebook ad spend targeted to mobile phones goes to Android, further proving Facebook has to focus more… Read More

  • Associated Press Is Running Sponsored Tweets From Samsung During CES

    Associated Press Is Running Sponsored Tweets From Samsung During CES

    Just in time for the CES show, a major media outlet is spinning out a little business out of Twitter. The Associated Press today announced that it has inked a deal with Samsung for the consumer electronics giant to have two tweeting slots a day on the API’s main Twitter account (1.53 million users) for the five days the show runs, January 7-11. Read More

  • Early Studies Show Facebook Mobile App Install Ads Perform Well For Devs, Indicating Big Revenue Potential

    Early Studies Show Facebook Mobile App Install Ads Perform Well For Devs, Indicating Big Revenue Potential

    Chances are you may have seen one yourself, but just how well are Facebook mobile ads promoting app installs performing? AdParlor, one of Facebook’s advertising and marketing partners, has provided us with some data to show that the answer is rather well, although the experience of another developer points to some of those good gains possibly being short-lived. The gains of a strong… Read More

  • With A Flick Of The Wrist, Facebook Could Destroy Current Advertising Models

    With A Flick Of The Wrist, Facebook Could Destroy Current Advertising Models

    Advertising is something that we’ve all grown accustomed to in today’s society. For companies that provide free services, it’s an important part of keeping those services free for everyone to use. But are ads even working on us anymore? That’s up for debate and discussion, and those are decisions everyone can make for themselves. One of the biggest companies ever facing… Read More

  • Costs For Marketing Mobile Apps Spiked Last Month Even As Downloads Temporarily Dropped

    Costs For Marketing Mobile Apps Spiked Last Month Even As Downloads Temporarily Dropped

    As app developers geared up for the super-competitive Christmas season, marketing costs rose by 30 percent in November from the month before, according to Fiksu, a Boston-based company that helps publishers find the most efficient marketing channels. The company said that the cost of getting a “loyal” user, or one that opens an app more than three times, rose to $1.38 from $1.06… Read More

  • Virurl Integrates RSS Into Its Sponsored Content Platform

    Virurl Integrates RSS Into Its Sponsored Content Platform

    Virurl has launched a new feature that it says will make it even easier for publishers to promote articles and videos through its platform. The feature is called RSS Ads, and it offers another way to convert articles into advertising — when a new article gets posted to a publisher’s RSS feed, it automatically becomes an ad, which can then be promoted through the content widget… Read More

  • Gracenote’s Ad Replacement System That Personalizes TV Commercials Will Start Trials In 2013

    Gracenote’s Ad Replacement System That Personalizes TV Commercials Will Start Trials In 2013

    Most TV commercials are poorly targeted and show things you’d never buy. But not for long. Gracenote‘s new ad replacement system combines viewing habits with personal info to show you more relevant commercials. Gracenote will demo it at CES and start trials in 2013. The rev-share is still in talks, but higher CPMs could enlarge the $70 billion TV ad market and give Gracenote… Read More

  • Native Video Ads: Silicon Valley’s Shiny New Thing Or Industry Savior?

    Native Video Ads: Silicon Valley’s Shiny New Thing Or Industry Savior?

    Editor’s note: Charles Gabriel is vice president of sales for the AOL On Network. For anyone who’s attended a conference on online media or advertising, or read any of the industry trades over the last six months, the phrase “native advertising” is all but inescapable. Originally coined by Fred Wilson, it’s been evangelized into 2012’s biggest buzzword. Read More

  • Leadbolt Customizes Mobile Ads To Match The User Lifecycle

    Leadbolt Customizes Mobile Ads To Match The User Lifecycle

    Leadbolt is one of those startups that’s been flying under the radar for a while (more than two years in fact), but now it’s ready to talk about what its founders describe as a smarter, more innovative approach to mobile advertising. According to CEO Dale Carr, most mobile ad companies are just trying to import ideas the existing online ad world: “I.e., they’re… Read More