Advertising Tech

 

  • Adobe Social Launches To Create And Monitor Social Ads

    Adobe Social Launches To Create And Monitor Social Ads

    After several months in beta testing, Adobe is launching Adobe Social, which it’s pitching as a way to connect social marketing campaigns with real business results. That was the big emphasis when the company first announced the product back in April, and when I got a demo of the current version a couple of days ago, it was the central theme again: In Adobe Social, you can track… Read More

  • Cinemagraphs (Animated Gifs) As Ads? Tumblr Experiments With New Advertising Format

    Cinemagraphs (Animated Gifs) As Ads? Tumblr Experiments With New Advertising Format

    GIF, a filetype that celebrated its 25th anniversary this past June (don’t you feel old now?), won’t die. And the animated GIF, in particular, has seen a notable resurgence recently, as a newer, younger group of netizens rediscover its capabilities, posting GIFs to social networks, blogs and in fashion editorials. “Cinemagraph“-making apps became trendy, and Tumblr… Read More

  • Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week

    Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week

    Facebook will be launching new features next week that allow advertisers to target their ads to customers based on contact information that the advertiser has already collected. It’s a way for businesses to connect their Facebook ads with the customer lists they may have built up elsewhere. Inside Facebook first reported on the feature after tipsters saw it go live temporarily. A… Read More

  • Twitter Expands Ad Program With Interest Targeting And 1 Cent Minimum Bids

    Twitter Expands Ad Program With Interest Targeting And 1 Cent Minimum Bids

    Twitter is announcing a new way for businesses to target their Promoted Tweets and Promoted Accounts, according to a new blog post from Product Management Director Kevin Weil. By directing their messages at specific user interests, advertisers can now potentially reach a much broader audience. Actually, interest data already plays a role in Twitter advertising. Weil writes that Promoted Tweets… Read More

  • Party Like It’s 1990: Some CTRs On Facebook Sponsored Results Ads ‘Exceeding 3%’

    Party Like It’s 1990: Some CTRs On Facebook Sponsored Results Ads ‘Exceeding 3%’

    Early numbers for Facebook’s Sponsored Results, the ads launched last week that run alongside Facebook searches, could be an encouraging sign that Facebook’s strategy of building new ways of advertising to its users is working. Nanigans, one of the Facebook performance-based marketers selling against the new unit, says that click-through rates on the ads so far have been about… Read More

  • Is Facebook Testing Out New Newsfeed And Skyscraper Display Ad Units In New Zealand? No, Adware Strikes Again

    Is Facebook Testing Out New Newsfeed And Skyscraper Display Ad Units In New Zealand? No, Adware Strikes Again

    New Zealand was the first country to get Facebook’s new-look Timeline last December. Now the country looks like it may be putting in another special appearance, as Facebook’s push for more advertising (and revenue) leads the social network into new pastures on the display front. A reader in New Zealand has sent us some screenshots (embedded below) that appear to show ads in two… Read More

  • Google Launches New Ad Formats To Help Developers Monetize Google Maps

    Google Launches New Ad Formats To Help Developers Monetize Google Maps

    As Google Maps continues to face headwind from competitors like OpenStreetMap, Google has to find new ways to entice developers to continue to use its mapping solution. Today, the company is launching new ad units for Google Maps that bring Google’s standard AdSense link units to its maps on third-party sites. These new ad formats join Google’s long-established Maps Ad Unit, which… Read More

  • Publishers Start Signing Up For PostRelease’s Content Marketing Network

    Publishers Start Signing Up For PostRelease’s Content Marketing Network

    “Content marketing” is a phrase I hear more and more these days, as brands increasingly create their videos, blog posts, and other forms of content to promote themselves, rather than just relying on traditional advertising. Now a startup called PostRelease has built what is, essentially, an ad network for content marketing, so that advertisers can ensure that their content gets… Read More

  • Weather Channel CEO David Kenny Joins SessionM Board

    Weather Channel CEO David Kenny Joins SessionM Board

    SessionM, a startup aiming to increase mobile app engagement, has a new addition to its board of directors — David Kenny, who’s currently serving as chairman and CEO of The Weather Channel. SessionM co-founder and CEO Lars Albright (who previously co-founded Quattro Wireless, which was acquired by Apple and became the basis of its iAd program) says he got to know Kenny because… Read More

  • What’s In A Name? $1M, If You’re Called MobileApps.com. And At Least One Big Fish May Bite, Says CEO

    What’s In A Name? $1M, If You’re Called MobileApps.com. And At Least One Big Fish May Bite, Says CEO

    The market for mobile apps is booming — but not, it seems, for MobileApps.com, one of the many app aggregating marketplaces that have been set up in the last several years to ride that wave. The Singapore-based site that used to sit at that address has closed down after “failing to find traction,” according to a Facebook announcement from its CEO and founder Alvin Koay… Read More