Advertising Tech

 

  • State Of Mobile Ads: Rich Media Rules, Mobile Web Still In Play & Even RIM Makes A Showing

    State Of Mobile Ads: Rich Media Rules, Mobile Web Still In Play & Even RIM Makes A Showing

    New data from mobile ad network Mojiva out this morning paints a picture of the state of mobile advertising, highlighting trends across its network from February to June of this year. Some high-level conclusions: rich media ads dominate, the mobile web shouldn’t be discounted, the majority of mobile ad requests came from Wi-Fi connections, and RIM is still a major player. (Well, in… Read More

  • Socialize’s New Ad Platform Turns Passbook Passes Into Mobile Ads

    Socialize’s New Ad Platform Turns Passbook Passes Into Mobile Ads

    Let our Passbook obsession continue! Since the debut of Apple’s pseudo-mobile wallet in iOS 6 earlier this month, the extended developer community has rushed to deliver value-add solutions built on top of the platform. There have been Passbook loyalty card and coupon creation apps, tools to send Passbook mobile coupons via SMS, and now this – a solution that turns a Passbook pass… Read More

  • MyVR Raises $1.4M From YC, SV Angel, Chris Dixon To Attack The $85B Vacation Rental Industry

    MyVR Raises $1.4M From YC, SV Angel, Chris Dixon To Attack The $85B Vacation Rental Industry

    Thanks to the HomeAways and Airbnbs of the world, more and more people are looking to rent their apartments and homes. There are currently some six million active vacation rentals in the U.S. and Europe, and this number is growing. However, the problem is that the vast majority of vacation rental owners aren’t taking advantage of the available technology to market, manage or share… Read More

  • Source: Apple’s UDID Replacement For Advertisers In iOS 6 Is Broken

    Source: Apple’s UDID Replacement For Advertisers In iOS 6 Is Broken

    Apple’s UDID replacement for iOS 6, a more private and tool dubbed the Apple Advertising Identifier that users can opt out of, isn’t working according to mobile app marketing platform Trademob. I spoke with Trademob CEO Ravi Kamran, who explained that any iOS 6 users who updated over Wi-Fi are showing IDs that are all zeros, instead of the unique tags being sent by those who… Read More

  • Facebook Developer Consolidation: Marketing Outfit Betapond Buys UK’s iPlatform For Engineering Muscle

    Facebook Developer Consolidation: Marketing Outfit Betapond Buys UK’s iPlatform For Engineering Muscle

    As Facebook continues to mature as a platform, the companies working on it are scaling up to meet the challenge of catching attention on a social network now pushing 1 billion users. In the latest development, the UK-based Facebook app developer iPlatform has been acquired by Betapond, as the Ireland-based Facebook marketer looks to beef up its engineering muscle and extend further into… Read More

  • Sharethrough Unveils Its Sponsored Videos Platform To Deliver Native Ads

    Sharethrough Unveils Its Sponsored Videos Platform To Deliver Native Ads

    Sharethrough CEO Dan Greenberg has been talking up the benefits of native advertising for a while now — often on this very site. Naturally, Sharethrough has been offering services around native video ads, but now it’s announcing Sharethrough Sponsored Videos, a platform that Greenberg says should make the format viable for a much broader group of publishers and advertisers. Read More

  • Vibrant Media Redesigns Its In-Text Ads (So It’s More Obvious They’re Ads), Unveils New Full-Screen Unit

    Vibrant Media Redesigns Its In-Text Ads (So It’s More Obvious They’re Ads), Unveils New Full-Screen Unit

    Vibrant Media, the company best-known for its in-text advertising, is unveiling a revamped product lineup today. The changes should make it a little more clear that Vibrant’s in-text ads are indeed ads, while also giving advertisers the opportunity to deliver something a little more splashy. CEO Cella Irvine showed me some quick demos of the redesigned ads last week. She says the… Read More

  • M:Metrics Co-founder Seamus McAteer Launches Metaresolver, Promising Clean Data For Mobile Ads

    M:Metrics Co-founder Seamus McAteer Launches Metaresolver, Promising Clean Data For Mobile Ads

    Mobile advertising startup Metaresolver is launching today, and like a number of other companies emerging in recent months, it’s tackling what its founders see as the big problem holding back mobile ads — accurate audience targeting. The company was founded by Seamus McAteer, the co-founder of comScore-acquired mobile metrics startup M:Metrics, and Mike Rowehl, the first engineer… Read More

  • Video Ad Startup Genesis Media Raises $3M

    Video Ad Startup Genesis Media Raises $3M

    New York City-based video advertising startup Genesis Media has raised $3 million in Series A funding. The round was led by digital media holding company Black Ocean (which had previously invested) and ad tech investors Samstella. In the funding press release, Black Ocean’s Oliver Ripley says the startup is “maturing beyond its years in developing innovative online video… Read More

  • Mobile Will Grab TV Advertising’s Crown

    Mobile Will Grab TV Advertising’s Crown

    Editor’s note: Matt Cohler is a General Partner at Benchmark Capital. He’s responsible for identifying investment opportunities in Internet-related companies in addition to working closely with companies across the firm’s portfolio. You can follow him on Twitter here.  The global advertising market is big. Half a trillion dollars big in 2012. In the tech world we tend… Read More