Advertising Tech

  • Tumblr’s Teenaged, Double-Edged Sword

    Tumblr’s Teenaged, Double-Edged Sword

    “im ddeleting the internet [sic]“: A telling re-blog from a teenaged girl on the blogging platform turned social networking site Tumblr, in a chain of re-postings that had her pondering Tumblr’s impact on her life twenty years from now, when her passing, immature thoughts become fodder for a discussion among her boss and colleagues at some imagined future workplace. Read More

  • An Anti-Abuse Ad With A Secret Message Only Children Can See

    An Anti-Abuse Ad With A Secret Message Only Children Can See

    In order to discreetly reach abused children, one aid organization designed a clever billboard that only displays a hotline number for people shorter than 4’5″. The secret is a precisely serrated surface, a Lenticular lens, that reflects light differently to those looking from above and below a specified height. Shorter people (children) see the following message on a street… Read More

  • Grow First, Ads Later: Facebook’s Strategy For Desktop, Mobile, And Now Instagram

    Grow First, Ads Later: Facebook’s Strategy For Desktop, Mobile, And Now Instagram

    When you’re spreading like wildfire, why douse the flames to make a few bucks? Facebook’s willingness to wait on advertising helped its site and mobile apps grow massive, and now it’s applying the same strategy to Instagram. Wall Street is clamoring for Facebook to earn back the $700+ million it spent buying the photo app, but Mark Zuckerberg refuses to trade… Read More

  • Facebook Ad Startup SocialWire Raises Another $1M, Chief Revenue Officer Bob Buch Becomes CEO

    Facebook Ad Startup SocialWire Raises Another $1M, Chief Revenue Officer Bob Buch Becomes CEO

    SocialWire, a startup building Facebook ads for retailers, has raised $1 million in “seed extension” funding. The company is also announcing that Chief Revenue Officer Bob Buch, a former exec at Aol and Digg, is taking on the role of CEO. When I talked to Buch this morning, he acknowledged that when he tells people that he works in the advertising business, they usually respond… Read More

  • Yext Launches Sync, An Easy Way For Local Businesses To Update Their Many Facebook Pages

    Yext Launches Sync, An Easy Way For Local Businesses To Update Their Many Facebook Pages

    While Foursquare has been the most hyped location startup out of New York, there is actually another startup that is growing a real business from serving merchants with about 150,000 locations globally. Yext has quietly grown to 200 employees through a platform that makes it easy for brands and small businesses to manage their location data across more than 50 search engines, mapping… Read More

  • David Karp: Ten Out Of Ten Of The Biggest Hollywood Studios Now Advertise On Tumblr

    David Karp: Ten Out Of Ten Of The Biggest Hollywood Studios Now Advertise On Tumblr

    Today, at TechCrunch Disrupt NY, Tumblr founder David Karp and Sequoia partner (and Tumblr investor) Roelof Botha took the stage to talk to TechCrunch founder Mike Arrington about how the blogging platform’s plans to take over the world. After a conversation about the merits of building a startup in New York City versus Silicon Valley, the talk turned to how Tumblr plans to monetize… Read More

  • About 30% of Facebook’s Advertising Revenue, Or $375M, Came From Mobile Platforms

    About 30% of Facebook’s Advertising Revenue, Or $375M, Came From Mobile Platforms

    Almost one-third of Facebook’s advertising revenue is now coming from mobile platforms, according to the company’s latest earnings release. About $375 million of Facebook’s $1.25 billion in advertising revenue came from products like the company’s new mobile app install ads. That’s up from last quarter, when Facebook said it made 23 percent, or $305.9 million… Read More

  • App Install Ads Could Be The Growing Cash Calf Of Facebook’s Earnings

    App Install Ads Could Be The Growing Cash Calf Of Facebook’s Earnings

    How do you get hundreds of millions of people to consider downloading your app? One of the only answers is Facebook’s app install ads. With the app stores overrun and every company going mobile, app install ads are Facebook’s big chance to monetize mobile. Companies like 1-800-Flowers and Poshmark say the ads are already a hit, and I think they could be the star of… Read More

  • Facebook, Google Ad Execs Spar Over The Value Of A Click

    Facebook, Google Ad Execs Spar Over The Value Of A Click

    At TechCrunch Disrupt NY today, VP of Display Advertising Products at Google, Neal Mohan, Facebook Ad Products Director Gokul Rajaram and Twitter Senior Director of Product Revenue Kevin Weil took the stage to talk about the state of digital advertising. What began as a consensus between the three companies over how crucial it is for each company to provide advertisers with multi-screen… Read More