Advertising Tech

  • Ad Giant WPP Leads $4.4M Round In Muzy, A Mobile Microblogging Startup With 20M Users

    Ad Giant WPP Leads $4.4M Round In Muzy, A Mobile Microblogging Startup With 20M Users

    Advertising giant WPP is taking another step into the world of startup investments, this time specifically in mobile and social media. WPP Ventures, a new investment arm of WPP Digital, today announced a stake in Muzy, a social media platform that presents its content arranged in a Pinterest-style grid layout. The site, in some regards, has flown under the radar, but it has some 20 million… Read More

  • This Is The Best Ad Campaign In App History

    This Is The Best Ad Campaign In App History

    What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shoreditch, East London, a stone’s throw from where its own studio is based, which brazenly proclaim: You have no friends and No one likes you. Read More

  • ¿Cómo Ha Crecido Path? By Buying Ads In Spanish

    ¿Cómo Ha Crecido Path? By Buying Ads In Spanish

    The mystery of Path’s mysterious growth deepens. The app, which has been around for nearly three years, miraculously jumped up the charts from between 500th and 600th place to the teens on the free list about two months ago. That raised questions about how the app was able to do that so spontaneously. Was it that Path finally suddenly acquired the network effects and organic growth that… Read More

  • Google To Shut Down Mobile Ad Aggregator AdWhirl Sept 30, Points Developers To AdMob Mediation

    Google To Shut Down Mobile Ad Aggregator AdWhirl Sept 30, Points Developers To AdMob Mediation

    Google, the worldwide leader in mobile advertising, today made another move that could help consolidate its position a little bit further. The company today announced to developers that it would be shutting down AdWhirl, a platform that let app developers switch between different ad networks on the fly. AdWhirl was a part of AdMob, acquired by the mobile ad network after a flurry of… Read More

  • Facebook Begins Its Ad Consolidation By Eliminating ‘Sponsored Results’ In Search

    Facebook Begins Its Ad Consolidation By Eliminating ‘Sponsored Results’ In Search

    Last week, Facebook announced that it will be streamlining the ad-buying process by eliminating more than half of its 27 ad units. Today it’s taking one step towards that goal by announcing that it will be eliminating the Sponsored Results unit starting in July. The unit officially launched in August 2012, allowing businesses to run ads in the “typeahead” results that show… Read More

  • In The Shadow Of YouTube, Vuclip Grows Its Mobile Video Network To 80M Uniques, Fends Off Suitors And Eyes Up Acquisitions

    In The Shadow Of YouTube, Vuclip Grows Its Mobile Video Network To 80M Uniques, Fends Off Suitors And Eyes Up Acquisitions

    When it comes to online video networks, Google’s YouTube is the oversized and undisputed king of the hill with 1 billion monthly unique visitors. Yet that domination sometimes obscures some of the interesting developments that are afoot among the smaller startups also working in the same space. Vuclip, the California-based mobile video streaming network that focuses its efforts mainly… Read More

  • Twitter Opens Up Tweet Performance Analytics To All, For Free

    Twitter Opens Up Tweet Performance Analytics To All, For Free

    Twitter now provides you with pretty extensive metrics and analytics for the performance of your tweets via its Ads dashboard (via TNW), in a move that looks designed to get more people (including individuals) aware of and using the Twitter Ads platform. The new free analytics dashboard access allows anyone to see the performance of their tweets, including how many Faves, Retweets and Replies… Read More

  • Looking Beyond Retargeting, AdRoll Acquires Analytics Startup Bitdeli

    Looking Beyond Retargeting, AdRoll Acquires Analytics Startup Bitdeli

    Ad retargeting company AdRoll is announcing that it has acquired a startup called Bitdeli for an undisclosed sum. Bitdeli is just a two-person team — brothers Jyri Tuulos and Ville Tuulos, who founded the company together. AdRoll co-founder and CEO Aaron Bell told me that he has known about the brothers since 2008, and they’ve had an “on-and-off dialogue” about joining… Read More

  • WTF Is Waze And Why Did Google Just Pay A Billion+ For It?

    WTF Is Waze And Why Did Google Just Pay A Billion+ For It?

    The tech industry has seen its fair share of acquisition whoppers lately, with Salesforce acquiring ExactTarget for $2.5 billion this month, and Yahoo putting the icing on its acquisition spree by snatching up Tumblr for $1.1 billion. But the news today that Google is buying popular iOS map and navigation app, Waze, (reportedly for around $1.1 to $1.3 billion) is a little different. Read More