Advertising Tech

  • AdStage Expands Its Cross-Network Ad Platform With App Partnerships And New Formats

    AdStage Expands Its Cross-Network Ad Platform With App Partnerships And New Formats

    When AdStage launched earlier this year, the big selling point was the ease with which small businesses could create ads that ran across Google, Bing, Facebook, and LinkedIn. Today it’s launching what co-founder and CEO Sahil Jain said is “an entirely new platform product,” which should expand the customer base to broad range of advertisers. To illustrate that point, Jain told… Read More

  • Big Data Startup NGDATA Raises $3.3M For Lily, Its Real-Time Customer Offer Generator

    Big Data Startup NGDATA Raises $3.3M For Lily, Its Real-Time Customer Offer Generator

    Belgium-based big data startup NGDATA, which also has offices in New York and San Francisco, has closed a $3.3 million funding round, led by Capricorn Venture Partners. Existing investors also participated, including Sniper Investments and unnamed angel investors. The new funding brings NGDATA’s total raised to date to $5.8 million, after a $2.5 million round last October. Read More

  • Causes Relaunches As A Social Network For Social Good Action, Not Shallow Clicktivism

    Causes Relaunches As A Social Network For Social Good Action, Not Shallow Clicktivism

    Click a link, click a petition, feel better without making a difference. That was the old Causes. Today, the new Causes launches to reactivate its 186 million registered million users. It’s an independent civic social network pushing education, donations, and pledged behavior changes, rather than a patchwork of campaigns tethered to Facebook. And it’s got a serious native… Read More

  • With LiveAd, Ustream Customers Can Promote Their Video Content With Interactive Ads

    With LiveAd, Ustream Customers Can Promote Their Video Content With Interactive Ads

    Live video company Ustream has been quietly transforming itself, according to co-founder and CEO Brad Hunstable, who said the company has switched from being an ad-supported media business to a technology provider that makes money from software-as-a-service subscription fees. Today Ustream is introducing a new service to its SaaS customers — advertising. Hunstable said that as… Read More

  • Confirmed: Cella Irvine Is No Longer CEO At Vibrant Media

    Confirmed: Cella Irvine Is No Longer CEO At Vibrant Media

    Cella Irvine has stepped down as CEO of ad tech company Vibrant Media, according to a source with knowledge of the company. I emailed and called the company earlier this evening, but I haven’t heard back yet. (I did manage to speak to someone at Vibrant for a few seconds, but they immediately transferred me to a spokesperson who didn’t pick up.) Irvine joined the company in… Read More

  • Twitter Unveils ‘Comprehensive’ Partnership With CBS For Its In-Stream Video Program Amplify

    Twitter Unveils ‘Comprehensive’ Partnership With CBS For Its In-Stream Video Program Amplify

    Twitter and CBS just announced what Glenn Brown, who leads Twitter’s Amplify program, called “probably one of the most comprehensive partnerships that you will see coming out of Amplify.” The program was first announced in May, allowing broadcasters to embed short video clips in their tweets in near real-time. Those clips are sponsored by an advertiser, who both promotes… Read More

  • Visualead Raises $1.6M For QR Codes That (Kind Of) Blend In

    Visualead Raises $1.6M For QR Codes That (Kind Of) Blend In

    QR codes (you know, those square images that can be scanned by your phone and point you to mobile websites) have never quite taken off with a mass audience, but some startups aren’t giving up the technology. For example, there’s Tel Aviv-based Visualead, which just raised $1.6 million in Series A funding. The idea of QR codes is appealing because the codes promise to connect… Read More

  • Snaps Lets You Mashup And Share Branded Photos, Raises $2.3M From S2K, And Google And Vevo Execs

    Snaps Lets You Mashup And Share Branded Photos, Raises $2.3M From S2K, And Google And Vevo Execs

    Instagram has yet to make a formal push into using its platform for paid advertising and marketing purposes (although its co-founder is certainly putting out some signals for what it might do when it goes there). But in the meantime, Snaps — a startup, platform and app based around a photo network for spreading viral brand messages by way of photo mash-ups — is building out a… Read More

  • VivaKi Partners With SparkReel To Help Marketers Manage Crowdsourced Videos

    VivaKi Partners With SparkReel To Help Marketers Manage Crowdsourced Videos

    As the amount of user-generated video continues to grow, a startup called SparkReel aims to help companies harness those videos for their own promotional efforts. Now the startup should get a big boost thanks to a new partnership with VivaKi, the digital innovation arm of advertising giant Publicis. VivaKi is making the deal through its ventures group, which is headed by Michael Wiley. Despite… Read More

  • Apple? They Make The Cheap Plastic Phones, Right?

    Apple? They Make The Cheap Plastic Phones, Right?

    Apple could learn a lot from the fall of Burberry. The once-exclusive fashion brand became associated with trashy youth by greedily licensing out its signature tan chequered pattern for use on baseball caps and other cheap clothes. Suddenly, the rich clientele it had catered to for a century wanted nothing to do with Burberry. Could Apple’s iPhone brand have the same trouble after… Read More

  • Blippar AR Advertising App Launches Social Sharing, Improves Image Recognition Time

    Blippar AR Advertising App Launches Social Sharing, Improves Image Recognition Time

    Blippar, the AR-advertising company that lets users scan real-world objects to bring up extended augmented reality content, has today released a huge update that not only increases the speed of the technology, but allows for enhanced social sharing features for users. Blippar was launched in 2010 in the UK, and has since expanded to the U.S. as well. The technology works by letting users… Read More