Advertising Tech

  • Instagram Starts Letting Ads Be Clickable

    Instagram Starts Letting Ads Be Clickable

    Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.” Brands want measurable impact, not to be breezed by. Meanwhile, Instagram new ads court e-commerce companies that need people to click-through and buy… Read More

  • Wisemetrics Optimizes Facebook Ad Campaigns To Make You Pay Less

    Wisemetrics Optimizes Facebook Ad Campaigns To Make You Pay Less

    Meet Wisemetrics, a social media campaign optimization tool to make your posts as efficient as possible. A few weeks ago, Facebook launched the relevance score, meaning that good advertisers now pay less than others. This way, Facebook can increase the average quality of ads on its social network. Wisemetrics quickly realized that there was a big opportunity. Its new advertising… Read More

  • Visa Announces Acquisition Of TrialPay To Expand Its Offers Platform

    Visa Announces Acquisition Of TrialPay To Expand Its Offers Platform

    Visa announced today that it’s planning to acquire Mountain View-based TrialPay, an e-commerce payment platform which sits in between payments and advertising, providing consumers with an alternative way to pay for items by agreeing to take advantage of another merchant’s offer. For example, in mobile applications, TrialPay allows gamers to unlock premium content by agreeing to… Read More

  • Kochava Acquires InferSystems For Mobile Ad Optimization

    Kochava Acquires InferSystems For Mobile Ad Optimization

    Mobile analytics provider Kochava is announcing it has acquired Toronto-based ad tech company InferSystems and will use its technology to build a product called the Kochava Optimization Beacon. As explained to me by Kochava CEO Charles Manning, the new product allows the company to move beyond mobile measurement into optimization. In other words, an advertiser using Kochava currently has to… Read More

  • Google Starts Testing Mobile App Ads In The Google Play Store

    Google Starts Testing Mobile App Ads In The Google Play Store

    Google announced this morning the launch of a pilot program which will allow mobile application developers the ability to advertise their apps directly within the Google Play store. These ads, which will initially be made available to advertisers already running search ads on Google.com, will also only be shown against Google Play search results. That is, they won’t just randomly appear… Read More

  • Google Acquires Facebook Marketing Startup Toro

    Google Acquires Facebook Marketing Startup Toro

    Toro, a startup that helps developers promote their apps on Facebook, just announced that it’s been acquired by Google. The company was originally known as Red Hot Labs, and it’s led by Amitt Mahajan and Joel Poloney. They previously co-founded MyMiniLife, which played a key role in the creation of FarmVille (and was acquired by Zynga). Read More

  • Opera Adds Free Apps To Its Android Data Savings App Opera Max

    Opera Adds Free Apps To Its Android Data Savings App Opera Max

    Last year mobile browser company Opera launched Opera Max, a data-compressing Android app that let users save money on their mobile data. Now, to drive more usage of the product, Opera is adding another feature to Max: apps you can use for free. App Pass, as the service is called, is aimed first at users in emerging markets, where smartphone adoption is booming, but the average smartphone… Read More

  • Funnely Builds Smarter Facebook Ad Campaigns For Online Stores

    Funnely Builds Smarter Facebook Ad Campaigns For Online Stores

    If you run an e-commerce business, Facebook can be a big opportunity for making sales and finding new customers — in fact, the company just announced new ad units for this very purpose. But if you need a little more hand-holding, there’s a startup called Funnely that might help. Funnely was created by a team based in Buenos Aires, Argentina, and that’s where the… Read More

  • And The Best Native Ad Award Goes To …

    And The Best Native Ad Award Goes To …

    Although the Super Bowl is still “king” when it comes to TV ad space, annual award shows like the Oscars and the Grammys are also very attractive to advertisers. For the recent Grammy Awards, 30-second commercials went for $1 million apiece, while half-minute ads for this year’s Oscar telecast are selling for $1.9 million. Read More

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