workfront
Adobe updates its Experience Cloud with a focus on personalization
Experience Cloud is Adobe’s umbrella brand for its digital experience solutions. These include, among other things, its data and analytics services, content management tools, a commerce platform and, with the…
With Workfront, Adobe combines automated workflow with customer experience
Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As…
Adobe today announced the launch of a new asset management tool, Adobe Experience Manager Assets Essentials. That’s a mouthful, but while the company didn’t necessarily simplify the name, the idea…
Adobe acquires marketing workflow startup Workfront for $1.5B
Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. Bloomberg first reported the sale earlier today. Workfront was founded back in 2001, making it…
Workfront Raises $33M For Its Enterprise Work Management Service
Work management solution Workfront (previously known as AtTask) today announced that it has raised a $33 million Series E funding round led by growth equity firm JMI Equity, which also…
