susan su

“The not-so-secret secret here is that the key to great retention is really simple,” says growth expert Susan Su.

Extra Crunch roundup: Finding GTM, China’s edtech clampdown and how to define growth

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Susan Su on how to approach growth as your startup raises each round

‘At each layer of your growth model, you don’t want to just be relying on ads or just be relying on SEO or just be relying on email marketing … you really want to have your eggs in multiple baskets.’

6:16 am PDT • July 23, 2021
Susan Su on how to approach growth as your startup raises each round

We’re off today to celebrate the Juneteenth holiday in the United States. I hope you have a safe and relaxing weekend.

Extra Crunch roundup: Influencer marketing 101, spotting future unicorns, Apple AirTags teardown

Growth marketer and investor Susan Su says that after the pandemic, startup founders will need to develop a mentality that places growth at the center of company strategy.

To win post-pandemic, startups need remote-first growth teams

It’s 2021. Contact importers are old history, and everyone’s a creator, building for their own audience. How can early-stage startups find meaningful traction at the velocity they need when the…

Growth expert Susan Su shares insights for marketing in 2021 at TC Early Stage

At last month’s Early Stage virtual event, channel growth experts joined TechCrunch reporters and editors for a series of conversations covering the best tools and strategies for building startups in…

Three growth marketing experts share their best tools and strategies for 2020

Graphite is part of a new wave of growth marketing consultancies launched by former product leaders at successful startups. With a specialization in SEO, and a client list that has…

Graphite brings unicorn product background to growth marketing

In a little less than three months, TechCrunch will bring its Early Stage event to SF for the very first time. Early Stage, on April 28, is meant to bring…

New Early Stage speakers to tackle growth marketing, media strategy and M&A