reels

Instagram is developing a “Blend” feature that creates a private feed of Reels recommended for you and a friend. The company told TechCrunch on Friday that the feature is an internal prototype and

Instagram is working on a “Spins” feature for Reels, its short-form video TikTok clone, the company confirmed to TechCrunch. The feature, which was first spotted by reverse engineer Alessa

TikTok may have been the world’s top app by downloads and consumer spending in 2023, but it was not the top by actual usage. Last year, Facebook again maintained its No. 1 position by monthly ac

Alongside other AI updates announced today, Meta AI, the company’s generative AI experience, is gaining new capabilities starting today, including the ability to create new AI images when prompt

Instagram head Adam Mosseri said Wednesday that the app now allows all users across the world to download public Reels to their devices. Prior to this rollout, you could only save Reels to the Instagr

Days after TikTok announced a new developer-facing feature, Direct Post, that makes it easier for third-party apps to publish videos to its platform, Meta has announced that its own Sharing to Reels w

Instagram is experimenting with a new feature to let creators share notable fan comments to their Stories, such as comments on their posts or Reels. In a post on the “IG updates” channel,

Does a photo still remain a photo when you add a music track to it? Hard to tell. Instagram said today that it will allow users to add music to their photo carousels in order to let them show off thei

Instagram is finally letting users download Reels posted by others so they can share them outside the app. Rival short video app TikTok has had this feature for years and gained popularity by people w

Meta is testing a new payout model for its Ads on Reels monetization program that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels, the company anno

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Ti

Meta CEO Mark Zuckerberg announced today that the company is introducing new features that make it easier for users to discover and personalize Facebook Reels recommendations. The company is launching

Instagram is testing a new feature that will quickly let you access your recently shared Reels. This makes it easier for users to reshare a Reel they liked to another friend at a later time. A Turkey-

Meta is pausing its program to pay bonuses to creators for making Reels and hitting specific benchmarks. The program, originally introduced in 2021, incentivized content makers to generate more short

Instagram announced today it’s expanding access to a new monetization feature called Gifts to more creators across the U.S. The feature, which first began testing last year, allows fans to provi

Instagram announced today it will simplify its in-app navigation after years of confusing changes designed to push various products like Instagram Shop and Reels. The company says, starting in Februar

Instagram is once again offering an in-app method for users to create shareable end-of-year content. The social network announced today that it’s rolling out a new Reels template that allows use

Following another quarter that saw marketers pull back on their ad spending, Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots. Amid a slew of pro

YouTube Shorts, the platform’s TikTok competitor, is rolling out a watermarking feature. That means that when creators make a short on YouTube, they won’t be able to download their video a

Meta announced today that it’s launching new Reels features for Instagram and Facebook. Most notably, the company is rolling out an “Add Yours” sticker for Reels on both social netwo