reels

Meta is testing a new payout model for its Ads on Reels monetization program that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels, the company anno

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Ti

Meta CEO Mark Zuckerberg announced today that the company is introducing new features that make it easier for users to discover and personalize Facebook Reels recommendations. The company is launching

Instagram is testing a new feature that will quickly let you access your recently shared Reels. This makes it easier for users to reshare a Reel they liked to another friend at a later time. A Turkey-

Meta is pausing its program to pay bonuses to creators for making Reels and hitting specific benchmarks. The program, originally introduced in 2021, incentivized content makers to generate more short

Instagram announced today it’s expanding access to a new monetization feature called Gifts to more creators across the U.S. The feature, which first began testing last year, allows fans to provi

Instagram announced today it will simplify its in-app navigation after years of confusing changes designed to push various products like Instagram Shop and Reels. The company says, starting in Februar

Instagram is once again offering an in-app method for users to create shareable end-of-year content. The social network announced today that it’s rolling out a new Reels template that allows use

Following another quarter that saw marketers pull back on their ad spending, Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots. Amid a slew of pro

YouTube Shorts, the platform’s TikTok competitor, is rolling out a watermarking feature. That means that when creators make a short on YouTube, they won’t be able to download their video a

Meta announced today that it’s launching new Reels features for Instagram and Facebook. Most notably, the company is rolling out an “Add Yours” sticker for Reels on both social netwo

From meme creators to the Kardashians, Instagram users have been vocal this week that their feeds are too saturated with irrelevant content. As Instagram’s parent company Meta chases TikTok&#821

Instagram announced today that new video posts that are shorter than 15 minutes will now be shared as Reels. Videos posted prior to this change will remain as videos and won’t become Reels. The

Facebook is revamping its main news feed and launching a new “Feeds” tab where users can see posts from their friends, groups, pages and more in chronological order, Meta CEO Mark Zuckerbe

Instagram has announced a new feature that allows businesses to boost their Reels to turn them into ads in order to reach new audiences. Boosted Reels will appear in feed, Stories, the Reels tab and t

Instagram announced today that it’s launching the ability for users to pin up to three posts, including photos or Reels, to the top of their profile grid. The company says the new feature will g

As it continues to chase TikTok, Meta today announced a series of updates and new features for its Reels products across both Facebook and Instagram. Most notably, it’s offering a Sound Sync fea

Meta recently said it would prioritize original content in its algorithms. Now, it’s going to pay for it. To help fend off the TikTok threat, Meta announced this week it will now dole out additi

Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on Instagram. The company also noted

Horizon Worlds, Meta’s social virtual reality app, is testing a feature that will let creators sell virtual items and effects within their worlds. This is only rolling out to a small group of cr