As product-led growth expands, Loops digs into the data to track key metrics
Companies are increasingly looking at product-led growth, where the product helps drive market expansion. If you’re giving the people what they want, they will spend more money — or so the the
Why growth activation matters
Think of activation as getting users to a point where you know for sure that they will stay for a longer period of time. Which metrics separate customers who find value in your product from those who
Crafting an XaaS customer success strategy that drives growth
Successful companies realize that customer success is a mindset that places the customer at the organization’s center.
4 principles for building an MVP even if you can’t write a single line of code
If you haven’t found a technical co-founder or freelancer to build your MVP, here are four principles that will help in the meantime.
Turn your startup’s pricing strategy into a powerful growth lever
A bad pricing model will impede growth and can even doom an otherwise promising startup, whereas a good model will capture some of the value that a product creates as revenue.
7 ways investors can gain clarity while conducting technical due diligence
When it comes to assessing investment opportunities, few venture and growth equity investors have the resources to conduct thorough technical diligence. This needs to change.
Growing up enterprise for SaaS startups: 7 lessons on doing it right
A lot of founders make the mistake of thinking that hiring a bunch of highly paid account executives (a fancy name for salespeople) is the same as "going enterprise." It’s not.
TechCrunch+ roundup: Climate tech survey, AI/ML marketing strategy, immigration law Twitter Space
It's difficult to build high-growth clean tech companies using venture capital. Despoiling the planet has a much higher return on investment than saving it.
Pitch Deck Teardown: Lunchbox’s $50 million Series B deck
Lunchbox raised its $50 million Series B with a very tight, 15-slide deck, which the company kindly shared with us. The deck is unabridged, which makes it a particularly amazing deck to learn from.
Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?
We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.
How to improve retention, growth marketing’s golden metric
Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.
To fully embrace product-led growth, build a strong product ops team
Typically part of the product team, product ops sits at the intersection of product, engineering and customer success.
H1 2022 cybersecurity product-led growth market map
Product-led growth is one of the buzziest topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. It’s no different in cybersecurit
Study up on churn rate basics to set customer and revenue benchmarks
In the early stages of building a company, churn gives you quick feedback, which other metrics seldom do. Studying churn lets you run tests on your platform and get feedback in a few days or months.
Amplemarket nabs $12M to ramp up sales enablement using AI
What is sales enablement, exactly? To most companies, it’s providing sales organizations with the content, tools and information they need to sell more effectively. Sales enablement is a broad-b
The product-led growth playbook
While nothing is inherently wrong with building deep product moats, it is more prudent to focus on things where you can be at least 10x better than everyone else.
Enterpret launches with $4.3M, NLP technology to decipher customer feedback
Enterpret is building and deploying customer-specific models, based on customer feedback, for product development teams.
Still managing engineers remotely? Okay has a performance dashboard for that
In the past year, the company saw both its revenue and customer base grow around 10 times.
3 experiments for early-stage founders seeking product-market fit
We interviewed three founders from our portfolio, all of whom ran discovery experiments to find their product-market fit at different stages of their company’s development.
Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI
Vendelux pulls data from publicly available sources, and is able to show which companies and speakers will be at a certain event.