product-led growth

Startups may have trouble finding their enterprise footing

According to a survey from Battery Ventures, the percentage of respondents that let their engineers self-select tools fell from 74% in Q3 2023 to 44% last quarter.

As growth becomes more elusive, a new set of software product benchmarks emerges

The yardstick for measuring performance has changed, but changing startup performance standards mean that we need a new baseline for 'fast growth.'

Outverse wants to build a full-stack community platform for software companies

Building and harnessing online communities has been a major driving force behind some of the world’s largest platforms, from Stripe and Slack to Figma and Notion. At the heart of the community-b

Have enterprise buyers finally soured on ‘bottoms-up’ tech sales?

Today’s PLG needs to inform both the product and sales teams so they can work smoothly together and clinch the next deal.

TechCrunch+ roundup: Venture debt VC survey, PLG boosting tactics, bootstrapping to $40M ARR

ARR has always been a key metric, but with valuations down across the board and new money too tight to mention, it’s now a lodestar.

5 ways SaaS companies can level up their product-led growth

We analyzed data from 30,000+ SaaS companies — here are five ways you can level up product-led, efficient growth.

All hail the Unicorn Kingdom?

The impact of technology is going to be so big that both France and the U.K. are right to bet on it, just like Israel did by putting itself on the map as the "Startup Nation."

TechCrunch+ roundup: Deep due diligence, early Q1 2023 VC results, flight lessons for angels

Maybe some founders are under pressure to return money to investors, but what about the GPs who are sending funds back to their LPs?

TechCrunch+ roundup: Beyond the Turing test, 3 VCs on SVB, usage-based pricing tactics

After SVB's failure, who's most vulnerable, who stands to benefit, and what are some of the long-term implications for venture capital?

Product-led growth is propelling a wave of sales tools startups

It’s tempting to call the new generation of sales tools “PLG CRMs,” but, it turns out, they don’t quite fit that description.

Building a PLG motion on top of usage-based pricing

Usage-based pricing is an essential component of any PLG strategy. In fact, it’s my belief that you cannot have true PLG without UBP.

Does usage-based pricing call for a new growth infrastructure stack?

"It's not either usage-based or subscription pricing,” VC firm OpenView wrote in its second State of Usage-Based Pricing report. These hybrid approaches call for new tools, but which ones?

Usage-based pricing is rising, but not replacing other models

Today we're unpacking OpenView's second State of Usage-Based Pricing report.

TechCrunch+ roundup: SaaS spending squeeze, tax time tips, freemium frameworks

Finding meaningful ways to slash spending can extend your runway and even stave off layoffs in the long run.

Where should sales sit in product-led companies?

The adoption of product-led growth is changing how B2B companies conduct their business and leading some of them to reorganize their teams.

The rise of product-led sales, or why product-led growth requires a sales makeover

When the customer relationship starts with the product rather than ending with it, what does it mean for sales teams?

Product-led growth and profitability: What’s going on?

There are some reasons why PLG companies would be less profitable now that could turn into reasons why they might be more profitable in the near future.

Salon software Mangomint raises $13M as it booms in post-COVID labor shortage

Ever needed to read your credit card information on the phone to make a massage appointment? The process is annoying, and it makes you wonder how safe it is to give a stranger your personal details. T

If you’re a bootstrapped startup, turn to user-centered design to thrive during adversity

When it comes to user-centered design (UCD), the goal of each design process is the same: create a great product for your end users.

MadKudu lands $18M led by Felicis for its lead scoring platform

It’s hard to get ahead when you’re just trying to stay afloat. But startups weathering the downturn with fewer employees and a smaller budget are finding ways to survive and move forward b
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