product-led growth

ARR has always been a key metric, but with valuations down across the board and new money too tight to mention, it’s now a lodestar.

We analyzed data from 30,000+ SaaS companies — here are five ways you can level up product-led, efficient growth.

The impact of technology is going to be so big that both France and the U.K. are right to bet on it, just like Israel did by putting itself on the map as the "Startup Nation."

Maybe some founders are under pressure to return money to investors, but what about the GPs who are sending funds back to their LPs?

After SVB's failure, who's most vulnerable, who stands to benefit, and what are some of the long-term implications for venture capital?

It’s tempting to call the new generation of sales tools “PLG CRMs,” but, it turns out, they don’t quite fit that description.

Usage-based pricing is an essential component of any PLG strategy. In fact, it’s my belief that you cannot have true PLG without UBP.

"It's not either usage-based or subscription pricing,” VC firm OpenView wrote in its second State of Usage-Based Pricing report. These hybrid approaches call for new tools, but which ones?

Today we're unpacking OpenView's second State of Usage-Based Pricing report.

Finding meaningful ways to slash spending can extend your runway and even stave off layoffs in the long run.

The adoption of product-led growth is changing how B2B companies conduct their business and leading some of them to reorganize their teams.

When the customer relationship starts with the product rather than ending with it, what does it mean for sales teams?

There are some reasons why PLG companies would be less profitable now that could turn into reasons why they might be more profitable in the near future.

Ever needed to read your credit card information on the phone to make a massage appointment? The process is annoying, and it makes you wonder how safe it is to give a stranger your personal details. T

When it comes to user-centered design (UCD), the goal of each design process is the same: create a great product for your end users.

It’s hard to get ahead when you’re just trying to stay afloat. But startups weathering the downturn with fewer employees and a smaller budget are finding ways to survive and move forward b

Companies are increasingly looking at product-led growth, where the product helps drive market expansion. If you’re giving the people what they want, they will spend more money — or so the the

As more SaaS companies adopt product-led growth, startup founders are often faced with a pricing model dilemma.

Having noticed tailwinds for B2B startups that offer cloud cost-optimization solutions, we were curious to know where VCs thought the space was headed.

If a hybrid GTM strategy makes sense for your organization, here are some tips on how to execute it effectively.