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Liquid Death is just one of many VC-backed beverage startups ready to disrupt Coke and Pepsi

Some of the new venture-backed beverage startups are hoping to upend the industry by creating new drink categories.

8:00 am PDT • March 23, 2024
Liquid Death is just one of many VC-backed beverage startups ready to disrupt Coke and Pepsi

Now with an executive team in place, Poppi co-founder Allison Ellsworth says the company has now “invested in the right people so we are a well-oiled machine.” 

Poppi raises a can to fresh capital to support its functional beverage growth

Poppi is on a mission to lead in the new category of “functional soda” by offering a better-for-you product that also tastes good.

Russell Westbrook, Chainsmokers join group pouring $13.5M into prebiotic soda brand Poppi