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Pinterest will soon let advertisers reach consumers through their smartphone’s camera
This afternoon at TechCrunch Disrupt NY 2017, Pinterest president Tim Kendall showed off how the company’s visual search technology could be used to serve ads just by having users snap a photo using their smartphone’s camera. Today, the company launched the ability to connect advertisers with potential customers through “Instant Ideas” – a feature on… Read More
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Pinterest’s visual search technology is coming to its ads
Pinterest offers advertisers a unique opportunity for its audience of 175 million users: the ability to catch them at all points of their purchasing lifetime. Brands can advertise against moments of discovery and people searching for and saving products, eventually pushing them down to the point of actually buying a product. But since it fired up its ads business, it’s had to give… Read More
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Wayfair takes on Pinterest with its own visual search engine for home furnishings
Pinterest and Google’s recent moves to leverage visual search technologies to connect consumers with products have not gone unnoticed by those in the e-commerce business. One company, Wayfair, is taking inspiration from these efforts with a new feature for finding home furnishings that allows consumers to take a photo of something they like, then see related styles on Wayfair’s… Read More
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Pinterest adds visual search guides to its Lens and a new CTO
Pinterest today is adding a new feature to its Lens — its live camera search — that will help pick apart what’s in the image and make it easier to search specific parts of that image. In addition, Pinterest’s head of discovery engineering Vanja Josifovski is being bumped up to the CTO role. Read More
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Snap’s first earnings this week will give a heat check on the new ad ecosystem
When Snap went public earlier this year, it revealed a break-neck level of growth in its nascent advertising business — and a dramatic burn rate along with it. But while it’ll be important for Snap to continue growing that business and get its costs in check, it’ll be nearly as important to convince Madison Ave. that it can be a mainstay ad buy alongside the big two (Facebook… Read More
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Every feed app should steal Pinterest’s ‘more like this’ button
This is the best new social app feature in a long time. Twitter should copy it. Instagram should copy it. Facebook probably already is copying it. I’m talking about Pinterest’s “Instant Ideas” button that started testing in February but is slowly rolling out to more people. As soon as I tapped it, I was hooked. Read More
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Pinterest’s Tim Kendall will talk the future of advertising at Disrupt NY 2017
Snap has finally gone public and it’s worth more than $20 billion. Facebook continues to be an advertising behemoth. Google still owns the search ad universe. So is there room for another — specifically, Pinterest? We’ll find out; today, we’re excited to announce that Pinterest president Tim Kendall will sit down for a conversation at TechCrunch Disrupt NY 2017. Read More
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Crunch Report | Instagram Stories Surpasses Snapchat
Instagram Stories surpasses Snapchat in terms of users, Susan Fowler joins Stripe, Google makes its fashion image searches look more like Pinterest and Yext shares pop more than 20 percent in public debut. All this on Crunch Report. Read More
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Google makes fashion image searches more like Pinterest
Google is not taking Pinterest’s search ambitions lying down. The company recently launched a “Similar Items” feature on mobile web and Android to point users to more products they’ll love – like handbags, sunglasses, and shoes, for example – and today it’s expanding that functionality to include apparel. More notably, it’s also introducing a… Read More
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A new app lets you list and Shout
Shout is a sharing app. Think of it as a stripped-down Pinterest for those with no interest in messing with pretty photos of cookies and you get the general idea. And I think, with a little work, it could be a go-to collaboration tool for partners shopping for supplies, couples interested in not buying two boxes of beans at the grocery store, and a micro-blogging platform for the plugged… Read More
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Pinterest acquires Jelly, the crowdsourced Q&A startup from Biz Stone
Pinterest has made another acquisition that could point to another way that it plans to increase interaction on its visual-search-and-discovery platform: It has acquired Jelly, the startup co-founded by Twitter co-founder Biz Stone and Ben Finkel in 2014 as a “human-powered search engine” — essentially an app that let people ask questions and get crowdsourced replies from… Read More
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How Pinterest’s visual search went from a moonlight project to a real-world search engine
Sometime around 2013 and 2014, deep learning was going through a revolution that required pretty much everyone to reset their expectations as to how things worked, and leveled the playing field for what people were doing with computer vision. At least that’s the philosophy that Pinterest engineer Andrew Zhai and his team have taken, because around that time he and a few others began… Read More
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Instapaper goes down for over a day, says a full restore will take a week
Read-it-later bookmarking service Instapaper, owned by Pinterest since last year’s acquisition, was hit by an extended outage this week. The service came back online yesterday, February 9, after being down since 12:30 PM PT the day prior. However, the company says the issue is not fully resolved – it will take a week for it to restore all its users’ saved articles. Though not… Read More
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Crunch Report | HBO NOW Passes 2 Million Subscribers
HBO NOW passes 2 million subscribers, Trident Capital Cybersecurity raises a $300 million fund, Pinterest adds new visual search features and Y Combinator now takes recommendations from anyone. All this on Crunch Report! Read More
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Pinterest users can now jump to other products within an image
Pinterest is looking to continually decrease the friction from finding something they’re interested in and drilling further into newer products and ideas, and it now has another product to try to close that gap. The company today said it’s launching a new feature that allows users to find and jump to additional products within a photo they’re currently viewing. So, for… Read More
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Pinterest adds visual search for elements in images and through your camera
Pinterest said today it’s launching three new products today that will point out specific elements in pictures — whether viewed live through a camera or through a typical image search — and use them as a jumping point for search. All of these are designed to keep Pinterest coming back over and over to discover ideas based on images. Pinterest has been increasingly trying… Read More
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97 companies file opposition to Trump’s immigration order
Apple, Facebook, Microsoft, Twitter and other tech companies filed an amicus brief tonight voicing opposition to President Trump’s executive order on immigration on the grounds that it is discriminatory and has a negative impact on business. The companies filed their brief in a case brought by Minnesota and Washington state, which challenges Trump’s executive order. The Trump… Read More
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