mobile ads

Twitter completes sale of MoPub to AppLovin for $1.05 billion

Twitter announced today it has completed the sale of its mobile ad platform, MoPub, to the mobile game maker and marketing software provider AppLovin for $1.05 billion in cash. The deal was first anno

Mobile ad company Appodeal acquires game platform Corona Labs

Appodeal is announcing that it has acquired Corona Labs, creators of the Corona SDK for building cross-platform games and apps. The companies say the framework has been used to build more than 10

Mobile ad startup Vungle says it’s hit a $300M revenue run rate

Adtech startups like to announce when they’ve hit $100 million in annualized revenue, but Vungle — which focuses on delivering in-app video ads — is doing a bit better than that. It says i

Messaging app Viber names mobile ad vet Djamel Agaoua as new CEO

While messaging app watchers are waiting for Snap Inc. to announce its IPO, another app has appointed a new CEO. Viber — the messaging app that was acquired by Rakuten in 2014 — has anno

Advertising comes to Twitter’s embedded timelines

Twitter has been releasing a variety tools for publishing its content beyond Twitter itself. Now it’s giving publishers an additional incentive — monetization through the company’s MoPub

Adtile raises $2M to rethink mobile ads

Mobile ad startup Adtile is announcing that it has raised an additional $2 million in funding. That’s an extension of the $4.5 million Series A that Adtile raised back in 2014, and it comes from

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for

U.K. Carrier EE Looking At Giving Users Control Over Mobile Ads

The momentum against increasingly intrusive ad tech is continuing to gain strength, with major U.K. carrier EE stepping into the debate with an announcement that it's launching a strategic review on w

Twitter Pushes Ads With A New Button Atop Mobile Users’ Profiles

Twitter’s latest push to monetize its service has led to the rollout of a new “Twitter Ads” button, which is now prominently appearing on user profile pages on both the iOS and Andro

Ad Company Crossboard Mobile Acquired By Flatiron Media And The Berry Company

<a target="_blank" href="">Crossboard Mobile</a>, an ad-tech company with a focus on helping businesses find sales leads, has beed acquired by two different companies, a

Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts

Tumblr this morning is rolling a new mobile-only ad unit called "Tumblr Sponsored Apps" which will allow app publishers to target the social blogging service's largely Millennial and heavily mobile au

Don’t Let Mobile Pass You By

Today’s consumers engage with their favorite brands through multiple touch points, ranging from social media, email and mobile. Smart marketers have embraced this cross-platform, cross-device ecosys

FarmVille Co-Creators Launch Toro To Help Developers Market Their Apps On Facebook

Two creators of Zynga's social gaming hit FarmVille are launching a new app-marketing product today called Toro. Amitt Mahajan and Joel Poloney were co-founders at MyMiniLife, the Zynga-acquired st

Mobile Marketing Company Fiksu Takes On $10M In Debt Funding From Silicon Valley Bank

Mobile marketing and ad tech company Fiksu announced this morning $10 million in debt funding from Silicon Valley Bank, after a year which saw it hiring 100 new employees, bringing its total headcount

App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work

App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will im

For The First Time, The Majority Of Opera Software’s Revenue Came From Mobile Ads

<a target="_blank" href="">Opera Software</a> may be best known for the desktop and mobile web browser of the same name, but it's increasingly becoming a mobile ad company, as show

Facebook Rolls Out Analytics For App Links

Today, Facebook is rolling out analytics for App Links, its initiative to make it easier for developers to link to specific content in partnership with Parse (which it purchased last year) and Mixpane

With Its Eye On The Global Market, Mobile Ad Company Smaato Raises $25M More

<a target="_blank" href="">Smaato</a>, a company offering advertising tools for mobile publishers and developers, is announcing that it has raised $25 million in Series E funding.

Adtile Raises $4.5M To Create A Marketplace For Interactive Mobile Ads

<a target="_blank" href="">Adtile</a>, a startup that says it's bringing an "app store"-style approach to mobile ads, is announcing that it has raised $4.5 million in Series A fund

Perion Buys Grow Mobile For Up To $42M To Build Out Its Marketing Business

More consolidation afoot in the world of mobile ads. <a target="_blank" href="">Perion</a>, the publicly-listed mobile app services company that was the subject of a <a href="h
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