measurement

Of the various channels available to growth marketers, podcast is among the most misunderstood. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for…

Cracking the code on podcast advertising for customer acquisition

If you’ve been keeping up with watchmaker MB&F you’ll be familiar with their Horological Machine series, watches that are similar in construction but wildly different when it comes to design.…

The Horological Machine 9 puts a rocket on your wrist

3D body scanning systems have hit the big time after years of stops and starts. Hot on the heels of Original Stitch’s Bodygram, another 3D scanner, 3DLOOK, has entered into…

Body scanning system 3DLOOK raises $1 million to measure your corpus

MIT researchers are working on a new steering system for drones that uses uncertainty to ensure that they don’t hit obstacles as they fly autonomously. The system is a bit…

MIT teaches drones to fly with uncertainty

Avast, ye hearties! Prepare for your wrists to be boarded by these massive Bell & Ross mechanical watches. B&R is most famous for the aviation-themed pieces – all of them…

Arrr! Bell & Ross releases three new nautically-themed watches

Long dedicated to space, spiders, and robots, MB&F has finally come back to earth with the Horological Machine 8, a new watch inspired by the silhouette of Can-Am race cars.…

MB&F unveils the racing-inspired Horological Machine 8

While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore announced that…

ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M

Smartphones have pretty good cameras, but nowhere near good enough to do the kind of high accuracy measurement work that’s required for engineering or remodelling projects. Enter Spike, a new…

Spike Kickstarter Project Puts Accurate Laser Measurement Hardware Right On Your Smartphone

New hardware startup and Y Combinator Summer 2013 cohort member Senic is launching pre-orders for its first product today, a laser rangefinder like the ones that are sold in hardware…

Senic Wants To Revolutionize Measurement, Starting With A Smartphone-Connected Laser Distance Meter

Mobilewalla, an app search and discovery website, Android application, and somewhat stealthy app developer analytics platform has raised $4 million in new funding in a round led by early Amazon investor Madrona Venture Group…

Mobilewalla Raises $4 Million From Early Amazon Investor Madrona & Others To Bring Quantcast-like Audience Measurement To Mobile