marketing tactics
When it comes to early-stage growth marketing, it’s often better to imitate than innovate
While trying to gain traction, most of your time and attention should be focused on imitating successful marketing tactics.
Startup PR professionals should be jumping on the AI bandwagon
Whether it’s headlines about AI startups securing massive funding rounds or Twitter threads about how you SHOULD be using ChatGPT, the AI news cycle is well and truly here.
To optimize for growth, study your down-funnel metrics
You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
Demand Curve: How Customer.io’s homepage converts readers into customers
This teardown covers all the key sections of a landing page so that you can apply the conversion and copywriting strategies to your startup's homepage.
5 common growth marketing mistakes startups make
A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.
Demand Curve: Email marketing tactics that convert subscribers into customers
Email has the highest return on investment than any other marketing channel because you have a captive audience who has opted-in to you communicating with them.
How to profit from valuable peer referrals hiding in Slack
Brands often act like the person who searches for their keys under the streetlight simply because that is where the light is better. However, when brand marketers focus only on engaging with...