Instagram Reels

Meta says time spent on Instagram grew 24% thanks to TikTok-style AI Reel recommendations

Meta shared some updated engagement info around its platforms on its Q1 2023 quarterly earnings call on Wednesday, with Meta CFO Susan Li joining CEO and founder Mark Zuckerberg to field questions fro

Instagram Reels adds a series of creator-focused updates, including a dedicated ‘trends’ section

As governments around the world express growing concerns about TikTok, its rival Instagram Reels is getting a series of updates aimed at creators. Meta announced today that it’s adding a dedicat

4 video content tips for your startup’s growth marketing

If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers.

Google says YouTube Shorts has crossed 50 billion daily views

All social media companies are in a race to win the short video war and Google is showing some progress against TikTok and Instagram. The search giant said during its latest earnings call that YouTube

Instagram’s new Reels template lets you create your own 2022 recap

Instagram is once again offering an in-app method for users to create shareable end-of-year content. The social network announced today that it’s rolling out a new Reels template that allows use

Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

With Instagram's new ad placements and algorithm changes, it’s time to reconsider how you use its advertising tools.

No one asked for this, but you can share Horizon Worlds videos to Instagram Reels

Huge news for, like, five people: You can take videos on Horizon Worlds and share them to Facebook and Instagram Reels, Meta’s TikTok clone. At today’s Meta Connect event, the company form

Facebook debuts a Reels API for sharing from third-party apps

Meta is going all in to expand the reach of its short video products. In the latest step to those offerings widely reachable, the company is launching a Facebook Reels API for developers to integrate

YouTube Shorts will start adding watermarks to discourage cross-platform sharing

YouTube Shorts, the platform’s TikTok competitor, is rolling out a watermarking feature. That means that when creators make a short on YouTube, they won’t be able to download their video a

Instagram’s new ‘Boost’ feature lets businesses turn Reels into ads

Instagram has announced a new feature that allows businesses to boost their Reels to turn them into ads in order to reach new audiences. Boosted Reels will appear in feed, Stories, the Reels tab and t

Instagram tests ditching video posts in favor of Reels

Instagram is testing a change that turns video posts into Reels, the company confirmed to TechCrunch. The company says the change, which is currently being tested with select users around the world, i

Chasing TikTok, Meta rolls out new Reels features and expands Instagram Reels to 90 seconds

As it continues to chase TikTok, Meta today announced a series of updates and new features for its Reels products across both Facebook and Instagram. Most notably, it’s offering a Sound Sync fea

Meta says Reels now makes up over 20% of the time users spend on Instagram

Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on Instagram. The company also noted

Instagram tests a Templates feature, which allows you to copy formats from other Reels

Instagram is testing Templates, a new feature that will allow Reels creators to use the same format as other videos, according to Business Insider. The feature is currently only available to a small g

Instagram to improve its ranking system to better highlight original content

Instagram head Adam Mosseri announced today that the company is going to tweak its ranking algorithm to highlight original content more on its platform. Following the announcement, a spokesperson for

Instagram Reels adds support for fundraisers in 30 countries worldwide

Instagram is adding the ability for users to create and donate to fundraisers directly from Instagram Reels, the app’s short-form video feature and TikTok rival. The feature was announced along

Facebook Reels rolls out worldwide along with new creative tools and ads

After publicly launching in the U.S. this past September, Facebook Reels today is becoming globally available in more than 150 countries. The feature, which is a key part of Meta’s response to t

Snap paid $250 million to creators on its TikTok clone this year

Snap announced today that it paid over $250 million to more than 12,000 creators this year on Spotlight, its TikTok clone. Unlike Snapchat’s friend-to-friend, ephemeral messaging, Spotlight allo

Reddit is shutting down Dubsmash and integrating video tools into its own app

Reddit is shutting down Dubsmash, its short-form TikTok-like video platform, on February 22, 2022. The company says after February, Dubsmash will no longer be available for download in the Apple App S

In growing battle with TikTok, Facebook to test ‘Facebook Reels’ in the US

Reels are coming to Facebook in the U.S. The company this morning announced it will begin testing a new feature, Facebook Reels, which will give Facebook users the ability to create and share short-fo
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