Instagram IGTV
Instagram to test new revenue streams, including badges and IGTV ads
Instagram today is launching new tools that enable video creators to make money, including badges that viewers can purchase during Instagram Live videos and the introduction of IGTV ads. Both…
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Instagram drops IGTV button, but only 1% downloaded the app
At most, 7 million of Instagram’s 1 billion-plus users have downloaded its standalone IGTV app in the 18 months since launch. And now, Instagram’s main app is removing the annoying orange IGTV button from its home page in what feels like an admission of lackluster results. For reference, TikTok received 1.15 billion downloads in the…
Instagram’s vertical IGTV surrenders to landscape status quo
A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed.…
Instagram’s IGTV copies TikTok’s AI, Snapchat’s design
Instagram conquered Stories, but it’s losing the battle for the next video formats. TikTok is blowing up with an algorithmically suggested vertical one-at-a-time feed featuring videos of users remixing each…
Snapchat becomes the mobile HBO with 12 daily scripted Original shows
Snapchat needs reasons for teens to come back every day as it struggles to grow amidst competition from Instagram, so it’s capitalizing on its Los Angeles roots. Today Snapchat unveiled…
Instagram launches IGTV app for creators, 1-hour video uploads
Instagram is ready to compete head-on with YouTube. Today at a flashy event in San Francisco, the company announced it will begin allowing users to upload videos up to one…
