"Growth at all costs" is a fairy tale made possible by cheap money that helped VCs set expectations for founders — and each other.
With Instagram's new ad placements and algorithm changes, it’s time to reconsider how you use its advertising tools.
Following another quarter that saw marketers pull back on their ad spending, Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots. Amid a slew of pro
Last year, Instagram unveiled Shops as part of Facebook’s larger pivot toward e-commerce. Shops is front-and-almost-center on the app’s bottom navigation bar, even more readily accessible
Instagram is changing its advertising rules to require political campaigns’ sponsored posts from influencers to use its Branded Content Ads tool that adds a disclosure label of “Paid Partn
Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that it has internally prototyped an Instagram Partner Pr
Instagram is giving politicians the same free rein to spread misinformation as its parent company Facebook. Instagram is expanding its limited fact-checking test in the U.S. from May and will now work
Half of Instagram’s billion-plus users open its Explore tab each month to find fresh content and creators. Now the Facebook-owned app will do more to carry its weight by injecting ads into Insta
Now you can search Facebook for how much Trump has spent on ads in the past year, which Pages’ ads reference immigration or what a Page’s previous names were. It’s all part of Facebo
Instagram hopes dollars from the long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagra
Instagram Stories now has as many users as the last number announced by Snapchat, the app Instagram copied. And it’s swiftly moving to monetize that massive audience. Along with the new 150 mill
80% of Instagram users come from outside the US, up from 75% in September, showing the popularity of pretty pictures that cross language barriers. It still has 100 million in the US, which command hig
Instagram may prove a valuable platform for advertisers. Instagram released its first results on ads since they began appearing November 1st. Brands saw average ad recall up 32% while brand message aw
Instagram has just released the first images of what its ads will look like. Last month the company announced Sponsored Photos and Sponsored Videos would begin appearing in people's feeds from brands