Influencer Marketing

Summer International uses social media data to launch new beauty brands

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. Summer International stays ahead of the game by id

Amazon is internally testing a TikTok-like feed in its app

Amazon is the next company in line to try to generate engagement from a TikTok-like social feed. The e-commerce giant joins the a laundry list of companies that have had the same idea: Facebook, Insta

Bounty raises $4.7M to help everyday TikTokers make money from reviews

Bounty, an online service that helps TikTok creators monetize brand reviews and recommendations, announced today it closed on a $4.7 million seed round led by early-stage consumer tech VC firm M13. Th

TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.

Influencer shopping app LTK adds creator product reviews in its latest update

Most of us dread the thought of having to return a piece of clothing we purchased online. In recent years, a newer generation of shoppers — mainly Gen Z — have put their trust in influence

Only 12% of full-time creators make over $50K a year, says Linktree

Though the creator economy is rapidly growing and changing, there isn’t much existing research about the space, making it difficult for stakeholders to understand what’s going on behind th

5 growth marketing predictions for 2022

It’s been a crazy year in growth marketing, what with the meteoric rise of TikTok, radical iOS privacy shifts and a staggering $240 billion poured into U.S. startups as of September 30.

10 growth marketing experts share their 2022 predictions and New Year’s resolutions

What does 2022 mean to marketers?

The Ubiquitous platform brings all the influencers to the yard

With traction metrics that would make any startup CFO foam at the mouth, TikTok influencer marketing platform Ubiquitous is making a big splash in the chaotic market of influencer marketing. It’

Mavrck raises $120M to scale its influencer marketing platform

The rise and impact of influencers has been one of the biggest forces in how the modern online social landscape has evolved in recent times. Now, a company that’s tapping into that influencer ju

Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing u

This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs

TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer

Creator-driven marketplace LTK now valued at $2B after raising $300M from SoftBank

When LTK launched in 2011, phrases like “influencer marketing” or “the creator economy” weren’t common, but fashion blogger Amber Venz Box faced the same struggles that i

Cross-selling startup Carro secures $20M to connect brands with each other, influencers

Carro enables brand partnerships to sell each other’s products without having to purchase inventory or manage logistics and returns.

ProductWind raises $1.67M to connect your brand with hundreds of influencers

Brands wanting to get into influencer marketing can use ProductWind's platform to set up campaigns with hundreds of influencers.

Brands considering a live-shopping strategy must lean on influencers

Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.

Growth roundup: Storytelling for startups, early-stage influencers, retail media spend

“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week

Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

Before you hire a marketing consultant who doesn't understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing.

Early-stage brands should also unlock the power of influencers

Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums to leverage influencer assets

Livestream e-commerce: Why companies and brands need to tune in

Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.
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