Influencer Marketing

FTC votes to review influencer marketing rules & penalties

Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has vot

Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’

In films, TV shows and books — and even in video games where characters are designed to respond to user behavior — we don’t perceive characters as beings with whom we can establish two-way relat

In the future, everyone will be famous for 15 followers

Celebrities or influencers with millions of followers have a large service industry and tech stack to serve their needs. But the standard toolkit of a microinfluencer is still evolving.  

Venture capitalists ‘like and subscribe’ to influencers

Why 2020 will be a "watershed year" for the creator economy

YouTuber Caspar Lee co-founds Influencer marketing platform, raises £3M Series A

Despite the inexorable rise of social media influencers, several problems remain when it comes to brands trying to use these stars to push their products. The marketing tools and processes are fragmen

What’s the right way to sponsor a YouTube influencer?

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

‘The best VC on Instagram’ is now VC-backed

@thingtesting wants to become the ultimate review platform for D2C products.

Out of the box influencer strategies to accelerate awareness for your startup

For new brands, growing awareness and gaining consumer trust are two of the most important yet challenging marketing objectives. But startups don’t have the budget to activate mega-influencers...

In a social media world, here’s what you need to know about UGC and privacy

Consumers are rejecting traditional advertising in favor of transparent and authentic communications. Now, more marketers are leveraging user-generated content in marketing and e-commerce strategies.

How to work with top influencers and avoid ad blockers

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

NakedPoppy launches curated beauty marketplace for wellness junkies

Cowboy Ventures, Felicis Ventures, Khosla Ventures, Maveron and more are betting on cruelty-free, organic and sustainable makeup sales.

The need-to-know takeaways from VidCon 2019

VidCon, the annual summit in Anaheim, CA for social media stars and their fans to meet each other drew over 75,000 attendees over last week and this past weekend. A small subset of those where enterta

An optimistic view of deepfakes

The negative implications of deepfakes are troubling, and the better we understand them, the better we’ll be able to prevent their worst consequences.

How startups can make influencer marketing work on a budget

Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype...

Cameo raises $50M to deliver personalized messages from celebrities & influencers

With new money from Kleiner Perkins, Cameo plots a global expansion.

Aaron Rodgers raises $50M for Rx3 Ventures, a consumer fund backed by influencers

Rx3 Ventures is an investor in HIMS, Hydrow, VICIS, CorePower Yoga and others.

Dote raises $12M and introduces live-streamed Shopping Parties

Mobile shopping startup Dote is announcing $12 million in new funding, as well as a new feature called Shopping Party. Founder and CEO Lauren Farleigh said her initial goal was to create “a trul

Ruhnn, a Chinese startup that makes influencers, raises $125M in U.S. IPO

Ruhnn, a company that enables influencers to sell through e-commerce and is plotting to change the face of China’s fashion industry, has raised $125 million after it listed on the Nasdaq on Wedn

Australian influencer marketing startup Tribe raises $7.5M as it eyes US expansion

Tribe, which helps brands acquire content from so-called “micro-influencers,” has raised $7.5 million in Series A funding. The startup was founded in Australia in 2015 by TV and radio host

Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram

Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its bigg
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