@thingtesting wants to become the ultimate review platform for D2C products.
For new brands, growing awareness and gaining consumer trust are two of the most important yet challenging marketing objectives. But startups don’t have the budget to activate mega-influencers...
Consumers are rejecting traditional advertising in favor of transparent and authentic communications. Now, more marketers are leveraging user-generated content in marketing and e-commerce strategies.
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
Cowboy Ventures, Felicis Ventures, Khosla Ventures, Maveron and more are betting on cruelty-free, organic and sustainable makeup sales.
VidCon, the annual summit in Anaheim, CA for social media stars and their fans to meet each other drew over 75,000 attendees over last week and this past weekend. A small subset of those where enterta
The negative implications of deepfakes are troubling, and the better we understand them, the better we’ll be able to prevent their worst consequences.
Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype...
With new money from Kleiner Perkins, Cameo plots a global expansion.
Rx3 Ventures is an investor in HIMS, Hydrow, VICIS, CorePower Yoga and others.
Mobile shopping startup Dote is announcing $12 million in new funding, as well as a new feature called Shopping Party. Founder and CEO Lauren Farleigh said her initial goal was to create “a trul
Ruhnn, a company that enables influencers to sell through e-commerce and is plotting to change the face of China’s fashion industry, has raised $125 million after it listed on the Nasdaq on Wedn
Tribe, which helps brands acquire content from so-called “micro-influencers,” has raised $7.5 million in Series A funding. The startup was founded in Australia in 2015 by TV and radio host
Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its bigg
Social e-commerce startup Goxip raised $5 million in January, and now the Hong Kong-based business has brought in more cash with a strategic $1.4 million investment from financial services company Con
AnyMind Group, a Singapore-based company that uses AI in online advertising, HR and marketing, has pulled in a strategic $13.4 million investment to go after growth in Japan and other Asian markets. T
Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching sear
FabFitFun, the women's lifestyle subscription service and media company that's become a household name among influencers of a certain generation, is expanding its empire with the launch of a new video
As Amazon replaces brick-and-mortar store shelves and social influencers replace television stars, newer brands are not only taking advantage of these channels, but also are architecting their product
I’ve been thinking about token sale marketing lately mostly because it’s been so bad. I’ve gotten hundreds of emails asking me to be an ICO advisor or evangelist or influencer primar