Influencer Marketing

ProductWind raises $1.67M to connect your brand with hundreds of influencers

Brands wanting to get into influencer marketing can use ProductWind's platform to set up campaigns with hundreds of influencers.

Brands considering a live-shopping strategy must lean on influencers

Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.

Growth roundup: Storytelling for startups, early-stage influencers, retail media spend

“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week

Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

Before you hire a marketing consultant who doesn't understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing.

Early-stage brands should also unlock the power of influencers

Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums to leverage influencer assets

Livestream e-commerce: Why companies and brands need to tune in

Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.

After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M

Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, today announced an acquisition to expand its reach further into e-commer

Kenya’s AIfluence closes $1M for its AI-powered influencer marketing platform

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. There’s a growing ad-blocking movement and key demographics are spending less time in front

5 tips for brands that want to succeed in the new era of influencer marketing

In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.

TikTok called out for lack of ads transparency and for failing to police political payola

TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply ins

How to successfully dance the creator-brand tango

Without the understanding of engagement metrics, brands often end up partnering with creators at a life stage that could be incompatible with their goals.

Fabletics’ Adam Goldenberg and Kevin Hart on what’s next for the activewear empire

Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Golden

Singaporean startup Partipost gets $3.5 million to let anyone become an influencer

Partipost, a Singapore-based marketing startup that lets anyone with a social media profile sign up for influencer campaigns, has raised $3.5 million in new funding. The round was led by SPH Ventures,

Amazon Influencer Program opens to live streamers for broadcasting to Amazon Live

Amazon is giving live streamers a new way to earn commissions on purchases of products showcased in their streams. The company is today adding live streaming to its existing Amazon Influencer Program,

YouTube’s FameBit rebrands as YouTube BrandConnect, shuts down its self-service program

FameBit, YouTube’s influencer marketing platform acquired by Google in 2016, is today undergoing a rebranding. The new platform will now be called YouTube BrandConnect, and will remain open to e

How to attract more than 10 million TikTok followers in 5 months

Gaining millions of followers on social media is really hard for people and brands. It’s time-consuming, it requires sacrifice and it sucks in the beginning.

Coronavirus could push consumers away from influencers and toward streaming TV

While still being leveraged, social media influencers are facing reduced marketing budgets as brands transition to advanced TV advertising options.

FTC votes to review influencer marketing rules & penalties

Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has vot

Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’

In films, TV shows and books — and even in video games where characters are designed to respond to user behavior — we don’t perceive characters as beings with whom we can establish two-way relat

In the future, everyone will be famous for 15 followers

Celebrities or influencers with millions of followers have a large service industry and tech stack to serve their needs. But the standard toolkit of a microinfluencer is still evolving.  
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