Influencer Marketing

Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram

Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its bigg

Social commerce startup Goxip lands $1.4M investment to add flexible payments

Social e-commerce startup Goxip raised $5 million in January, and now the Hong Kong-based business has brought in more cash with a strategic $1.4 million investment from financial services company Con

AnyMind, which uses AI for advertising, marketing and HR, raises $13.4M

AnyMind Group, a Singapore-based company that uses AI in online advertising, HR and marketing, has pulled in a strategic $13.4 million investment to go after growth in Japan and other Asian markets. T

A leaked look at Facebook’s search engine for influencer marketing

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching sear

FabFitFun expands its empire with a new app for Apple TV and Amazon Fire

FabFitFun, the women's lifestyle subscription service and media company that's become a household name among influencers of a certain generation, is expanding its empire with the launch of a new video

Predicting success in startup consumer brands

As Amazon replaces brick-and-mortar store shelves and social influencers replace television stars, newer brands are not only taking advantage of these channels, but also are architecting their product

Find your red-eyed fans

I’ve been thinking about token sale marketing lately mostly because it’s been so bad. I’ve gotten hundreds of emails asking me to be an ICO advisor or evangelist or influencer primar

Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers. The company first introdu

Instagram is testing a new way for celebrities and influencers to identify their sponsored posts

Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. These aren’t for ads that businesses buy directly from Instagr

Crunch Report | Google Home Gets More Personal

Today’s Stories  Google Home can now recognize up to six voices and give personalized responses Google said to be planning a built-in ad blocker for Chrome GoPro to release prosumer spherical c

Popular Pays raises $3.1M in new funding to connect marketers and creators

How can Popular Pays stand out in the influencer marketing crowd? The key, according to co-founder Corbett Drummey, is to focus on content. The approach seems to have convinced investors, with Popular

Time Inc. is launching its own influencer marketing network with help from Speakr

Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect. This influencer network will be "powered by" startup Speakr; this means Time

Adobe’s Project Fleek connects marketers and social video influencers

Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and manage video influencers for promotional campaigns. Laura Williams Argilla, Adobe’s director of servi

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It&#8217

Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter

New York marketing tech firm Sprinklr has acquired Portland-based Little Bird, according to Sprinklr founder and CEO Ragy Thomas. Little Bird was founded in 2011 to help researchers quickly find the t

Social Nature raises $1M to promote natural products with influencer marketing

We write about a lot of influencer marketing companies at TechCrunch, but Social Nature has a unique focus — natural products. The company is announcing it has raised $1 million in seed funding fro

The New York Times acquires influencer marketing agency HelloSociety

The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in startups and build

Bloglovin’ Embraces Influencer Marketing With Sverve Acquisition

Bloglovin’ is announcing the acquisition of marketing startup Sverve, a move that should the expand monetization options for writers using the Bloglovin’ platform. The New York-headquart

Applause Connects Brands With Livestream Stars

We’ve seen startups helping brands tap influencers to promote themselves on social media platforms like Vine and Instagram, so it might be time for a new influencer marketing startup, Applause,

Influencer Marketing Startup Mavrck Raises $5M

Mavrck, a startup that helps marketers recruit customers to create promotional content, has raised $5 million in Series A funding. There are plenty of other companies working on influencer marketing,
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