Influencer Marketing

5 tips for brands that want to succeed in the new era of influencer marketing

In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.

TikTok called out for lack of ads transparency and for failing to police political payola

TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply ins

How to successfully dance the creator-brand tango

Without the understanding of engagement metrics, brands often end up partnering with creators at a life stage that could be incompatible with their goals.

Fabletics’ Adam Goldenberg and Kevin Hart on what’s next for the activewear empire

Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Golden

Singaporean startup Partipost gets $3.5 million to let anyone become an influencer

Partipost, a Singapore-based marketing startup that lets anyone with a social media profile sign up for influencer campaigns, has raised $3.5 million in new funding. The round was led by SPH Ventures,

Amazon Influencer Program opens to live streamers for broadcasting to Amazon Live

Amazon is giving live streamers a new way to earn commissions on purchases of products showcased in their streams. The company is today adding live streaming to its existing Amazon Influencer Program,

YouTube’s FameBit rebrands as YouTube BrandConnect, shuts down its self-service program

FameBit, YouTube’s influencer marketing platform acquired by Google in 2016, is today undergoing a rebranding. The new platform will now be called YouTube BrandConnect, and will remain open to e

How to attract more than 10 million TikTok followers in 5 months

Gaining millions of followers on social media is really hard for people and brands. It’s time-consuming, it requires sacrifice and it sucks in the beginning.

Coronavirus could push consumers away from influencers and toward streaming TV

While still being leveraged, social media influencers are facing reduced marketing budgets as brands transition to advanced TV advertising options.

FTC votes to review influencer marketing rules & penalties

Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has vot

Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’

In films, TV shows and books — and even in video games where characters are designed to respond to user behavior — we don’t perceive characters as beings with whom we can establish two-way relat

In the future, everyone will be famous for 15 followers

Celebrities or influencers with millions of followers have a large service industry and tech stack to serve their needs. But the standard toolkit of a microinfluencer is still evolving.  

Venture capitalists ‘like and subscribe’ to influencers

Why 2020 will be a "watershed year" for the creator economy

YouTuber Caspar Lee co-founds Influencer marketing platform, raises £3M Series A

Despite the inexorable rise of social media influencers, several problems remain when it comes to brands trying to use these stars to push their products. The marketing tools and processes are fragmen

What’s the right way to sponsor a YouTube influencer?

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

‘The best VC on Instagram’ is now VC-backed

@thingtesting wants to become the ultimate review platform for D2C products.

Out of the box influencer strategies to accelerate awareness for your startup

For new brands, growing awareness and gaining consumer trust are two of the most important yet challenging marketing objectives. But startups don’t have the budget to activate mega-influencers...

In a social media world, here’s what you need to know about UGC and privacy

Consumers are rejecting traditional advertising in favor of transparent and authentic communications. Now, more marketers are leveraging user-generated content in marketing and e-commerce strategies.

How to work with top influencers and avoid ad blockers

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

NakedPoppy launches curated beauty marketplace for wellness junkies

Cowboy Ventures, Felicis Ventures, Khosla Ventures, Maveron and more are betting on cruelty-free, organic and sustainable makeup sales.
Load More