Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype...
With new money from Kleiner Perkins, Cameo plots a global expansion.
Rx3 Ventures is an investor in HIMS, Hydrow, VICIS, CorePower Yoga and others.
Mobile shopping startup Dote is announcing $12 million in new funding, as well as a new feature called Shopping Party. Founder and CEO Lauren Farleigh said her initial goal was to create “a trul
Ruhnn, a company that enables influencers to sell through e-commerce and is plotting to change the face of China’s fashion industry, has raised $125 million after it listed on the Nasdaq on Wedn
Tribe, which helps brands acquire content from so-called “micro-influencers,” has raised $7.5 million in Series A funding. The startup was founded in Australia in 2015 by TV and radio host
Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its bigg
Social e-commerce startup Goxip raised $5 million in January, and now the Hong Kong-based business has brought in more cash with a strategic $1.4 million investment from financial services company Con
AnyMind Group, a Singapore-based company that uses AI in online advertising, HR and marketing, has pulled in a strategic $13.4 million investment to go after growth in Japan and other Asian markets. T
Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching sear
FabFitFun, the women's lifestyle subscription service and media company that's become a household name among influencers of a certain generation, is expanding its empire with the launch of a new video
As Amazon replaces brick-and-mortar store shelves and social influencers replace television stars, newer brands are not only taking advantage of these channels, but also are architecting their product
I’ve been thinking about token sale marketing lately mostly because it’s been so bad. I’ve gotten hundreds of emails asking me to be an ICO advisor or evangelist or influencer primar
Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers. The company first introdu
Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. These aren’t for ads that businesses buy directly from Instagr
Today’s Stories Google Home can now recognize up to six voices and give personalized responses Google said to be planning a built-in ad blocker for Chrome GoPro to release prosumer spherical c
How can Popular Pays stand out in the influencer marketing crowd? The key, according to co-founder Corbett Drummey, is to focus on content. The approach seems to have convinced investors, with Popular
Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect. This influencer network will be "powered by" startup Speakr; this means Time
Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and manage video influencers for promotional campaigns. Laura Williams Argilla, Adobe’s director of servi
Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’