gamification

  • Salesforce expands Trailhead training as it envisions a world of citizen developers

    Salesforce expands Trailhead training as it envisions a world of citizen developers

    If every company is a software company, perhaps every line of business (LoB) employee should be a programmer. That would be appear to be the idea behind Salesforce’s massive TrailheaDX announcement today. Ultimately, Salesforce hopes these LoB employees will be able to build apps without the help of IT or trained programmers. While the technical folks with programming knowledge… Read More

  • Hate the games, not the players Crunch Network

    Hate the games, not the players

    Imagine that you are lead strategist for the Hillary Clinton or Donald Trump campaign (take your pick). Your job is to maximize voter turnout in November. You hypothesize that more people would vote if doing so were fun. If your campaign could turn rallies and voting into a game, you’d drive more people to the polls, right? Not exactly. Read More

  • Meeting cybersecurity challenges through gamification Crunch Network

    Meeting cybersecurity challenges through gamification

    When it comes to cybersecurity issues, we always seem to be dealing with either shortages or excess. With the dark shadow of bigger security incidents constantly looming on the horizon, both government agencies and private firms are always looking for new ways to meet the challenges and overcome the many shortages the cybersecurity industry is facing. One of the growing trends in this regard… Read More

  • These Healthcare Apps Keep Us On Our Best Behavior Crunch Network

    These Healthcare Apps Keep Us On Our Best Behavior

    The key question that nearly everyone is asking is this: how can we reliably affect behavior change to increase the well-being of groups large and small, across America? The future of preventative care depends upon the answer. Read More

  • Keep Your Apps Playful Crunch Network

    Keep Your Apps Playful

    Computer software and apps are our modern-day toys. Whether it’s a hot dating app or a system for planning molecules (a true story), interface designers must treat the process of creating a new app as if they were creating a new toy. I’m calling it “playification,” and I believe it’s a must-have tool for anyone in our industry. Read More

  • Business Goals Platform BetterWorks Leaves Stealth With $15.5M Led By KPCB

    Business Goals Platform BetterWorks Leaves Stealth With $15.5M Led By KPCB

    BetterWorks, a new, cloud-based platform designed to help employees set and reach business goals — and the newest project from gamification pioneer Kris Duggan of Badgeville — is coming out of stealth today, as the startup of the same name announces that it has reached some goals of its own. It has raised $15.5 million from a group of top investors; and it has picked up 25… Read More

  • Why Does “Just Add Gameplay” Endure? Crunch Network

    Why Does “Just Add Gameplay” Endure?

    It’s interesting to note how a naivety cycle still exists in the educational, social and other peripheral spheres of the games industry. There are a lot of willing believers in the potential of games to cause change, good, educate and so on through some form of gamifying even despite the questionable success rates of such efforts. Why does gameplay retain that power? Read More

  • Y Combinator-Backed Ambition Offers A Fantasy Football-Style Approach To Motivating Sales Teams

    Y Combinator-Backed Ambition Offers A Fantasy Football-Style Approach To Motivating Sales Teams

    Ambition says it’s taking the process of tracking and motivating sales teams beyond white boards and gongs. The startup, which is part of the current class at incubator Y Combinator, launched its product last August, but has been “flying under the radar” in the press until now, said co-founder Travis Truett. He compared Ambition’s approach to fantasy football —… Read More

  • With $770K In Seed Funding, Playbasis Wants Businesses In Asia To Gamify

    With $770K In Seed Funding, Playbasis Wants Businesses In Asia To Gamify

    Playbasis, a Thailand-based gamification startup that helps companies engage with customers and employees through cool rewards and social games, has raised $770,000 in seed funding from Ardent Capital, 500 Startups and Axis Capital. The startup plans to use this funding to expand its footprint in Asia this year. Read More