Facebook Ad Library

Many startups are hyper-focused early on with their ads’ click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to…

Tackling touchpoints on your customer’s path to purchase

Facebook shut down accounts belonging to two academic researchers late Tuesday, cutting off their ability to study political ads and misinformation on the world’s biggest social network. The company accused…

Facebook cuts off NYU researcher access, prompting rebuke from lawmakers

Starting next month, Facebook will open up academic access to a dataset of 1.3 million political and social issue ads, including those that ran between August 3 and November 3,…

Facebook will give academic researchers access to 2020 election ad targeting data