cheeterz club

Despite being profitable and their line of eyewear hitting it off with the healthcare community, the Stoggles founders decided to go after their first round of venture capital.

If Pair’s announcement is any indication, the direct-to-consumer eyewear market is doing quite well.

Can reading glasses actually be cool? A new eyewear company called Cheeterz Club thinks so. The startup is working to change the perception of reading glasses from being just cheap,…