Buffer

  • Startup spending guide: When freebies will do Crunch Network

    Startup spending guide: When freebies will do

    This is the second installment in the Startup Spending Guide series, where we are exploring how early-stage startups should spend their non-payroll money. In the first installment we enumerated areas where early-stage startups need to spend money. In this installment we’re going to cover areas where free tools are not only available, but preferred. In the final installment we’ll… Read More

  • Buffer Adds Twitter-Based Customer Service Tools

    Buffer Adds Twitter-Based Customer Service Tools

    Buffer is best known as a scheduling tool to help marketing teams schedule content on social media, but with the acquisition of Respondly they signaled a plan to expand its repertoire to cover customer service users. Buffer’s Respond is a tool to help companies reach its audiences, reply to queries, and monitor what’s being said about them. Read More

  • Build Or Buy? Anatomy Of An Acquisition — Or Why Buffer Bought Respondly

    Build Or Buy? Anatomy Of An Acquisition — Or Why Buffer Bought Respondly

    Radically transparent social media scheduling firm Buffer, which does stuff like publish its staff salaries and publicly detail its company revenue, has announced its first major acquisition — buying social media customer support tool Respondly for — wait for it — an undisclosed amount… Read More

  • Buffer Rejiggers Its Open Salary Formula

    Buffer Rejiggers Its Open Salary Formula

    Buffer, a company known for its radical transparency, has reformed its salary algorithm that it uses to calculate the pay of its staff. It’s been several years since Buffer first published its salary list. The company also has an equity chart that anyone can read, and a revenue dashboard that you can use to track its performance. Read More

  • Profitable SaaS Startup Buffer Breaks Down How It Spends Its Revenue

    Profitable SaaS Startup Buffer Breaks Down How It Spends Its Revenue

    Buffer, a startup that provides social media management tools, today posted a breakdown of how its spends its revenue on salaries, servers and other expenses. The post is sufficiently detailed and worth examining, as it includes a number of data points that we, the public, tend to lack about private companies. Read More

  • Buffer Wants To Raise $3.5M At A $60M Valuation — Here’s The Term Sheet

    Buffer Wants To Raise $3.5M At A $60M Valuation — Here’s The Term Sheet

    Buffer, a social media management company, is raising a $3.5 million Series A round of capital. Most of the money will go to its founders and some early employees. $1 million of the total will be afforded to operations. To date, Buffer has raised $400,000. Buffer, which has monthly revenue of just under $400,000, is profitable. The company wants to have enough cash in the bank to survive any… Read More

  • Daily, A New App From Buffer, Uses Tinder Gestures For Finding And Sharing Content

    Daily, A New App From Buffer, Uses Tinder Gestures For Finding And Sharing Content

    In May, Buffer — the app that competes against the likes of SocialFlow and HootSuite as a way for individuals and businesses to schedule and share things on social networks — added a new content suggestion feature to its service, so that when users didn’t have something of their own to spread around, they could get ideas from elsewhere to keep the networking wheels turning. Read More

  • Social Media Scheduling App Buffer Adds Content Feeds In Dashboard Play

    Social Media Scheduling App Buffer Adds Content Feeds In Dashboard Play

    Buffer, the social media scheduling app with 1.5 million users, picked up a bit of notoriety when it got hacked and its users started sending out weight-loss spam to followers, but also kudos for its generally transparent approach to business. Today, it is announcing a pivot of sorts. The company is adding two new features — a feed-reading service and curated content suggestions… Read More

  • Buffer's Transparent Social Media Business

    Radical Transparency And How Buffer Is Changing The Game On Startup Culture

    [tc_5min code=”518122316″] As a social-media focused startup in San Francisco that has raised a few hundred thousand dollars, you might think that Buffer would be Just Another Startup. Instead of being something to forget, however, Buffer is one of the most interesting young companies in technology today. Unlike other companies of its age that closely guard their financial and… Read More