Bra startup True&Co sold to Calvin Klein owner PVH

True&Co., an e-commerce company founded with the mission of disrupting the lingerie industry by creating a new business model for selling bras and other undergarments, has been sold. Phillips Van

ThirdLove Raises $8M To Take On The Lingerie World With A Phone-Based Fitting App

Of the many categories of products that are hard to buy online, one of the most challenging is underwear — and specifically bras. Even at the best of times — when you are physically in a

Backed By $5.6M From NEA, a16z And More, ThirdLove Launches iOS App That Uses Selfies To Find The Best Bra For You

<a target="_blank" href="">ThirdLove</a> -- the first brand to come out of the longtime-stealth, well-backed <a target="_blank" href="">MeCommerce

Fast Fashion Lingerie E-Tailer Adore Me Takes $8.5M In Series B Funding

Adore Me, a fast fashion lingerie and swimwear site, has closed its Series B venture capital round at $8.5 million. The investments from Upfront Ventures, Mousse Partners, and Redhills Ventures bring

Adore Me Raises $2.5 Million For Personalized Lingerie Showrooms

NYC-based <a target="_blank" href="">Adore Me</a>, yet another player in the subscription-based e-commerce business, has raised a second round of funding totaling $2.5 million.

Baby got backless bra

It’s not every day that a tech blogger gets to write about women’s underwear, at least not on the tech blog, but here I am, and it’s no longer April Fool’s. What advancement in