Bras

  • Bra startup True&Co sold to Calvin Klein owner PVH

    Bra startup True&Co sold to Calvin Klein owner PVH

    True&Co., an e-commerce company founded with the mission of disrupting the lingerie industry by creating a new business model for selling bras and other undergarments, has been sold. Phillips Van Heusen (PVH), owner of Calvin Klein, Tommy Hilfiger and Izod, among other iconic brands, has acquired the startup and plans to use it to move deeper into online sales and big data… Read More

  • ThirdLove Raises $8M To Take On The Lingerie World With A Phone-Based Fitting App

    ThirdLove Raises $8M To Take On The Lingerie World With A Phone-Based Fitting App

    Of the many categories of products that are hard to buy online, one of the most challenging is underwear — and specifically bras. Even at the best of times — when you are physically in a store with a veritable sea of bras at your disposal to try on — the process can be painfully unrewarding, with two bras purportedly made for the same proportions fitting completely… Read More

  • Backed By $5.6M From NEA, a16z And More, ThirdLove Launches iOS App That Uses Selfies To Find The Best Bra For You

    Backed By $5.6M From NEA, a16z And More, ThirdLove Launches iOS App That Uses Selfies To Find The Best Bra For You

    ThirdLove — the first brand to come out of the longtime-stealth, well-backed MeCommerce group — entered the world with a bang earlier this year with a promise of a new app that uses smartphone data, by way of two selfie photos of the customer’s chest, to revolutionize how women buy bras. Now, after a closed beta period, ThirdLove’s iOS app is out for any and all to… Read More

  • Fast Fashion Lingerie E-Tailer Adore Me Takes $8.5M In Series B Funding

    Fast Fashion Lingerie E-Tailer Adore Me Takes $8.5M In Series B Funding

    Adore Me, a fast fashion lingerie and swimwear site, has closed its Series B venture capital round at $8.5 million. The investments from Upfront Ventures, Mousse Partners, and Redhills Ventures bring the company to $11.2 million in funding. The New York-based company launched in 2012 as the intimates answer to fast fashion giants like Zara, H&M, and Forever21. Adore Me operates on a… Read More

  • Adore Me Raises $2.5 Million For Personalized Lingerie Showrooms

    Adore Me Raises $2.5 Million For Personalized Lingerie Showrooms

    NYC-based Adore Me, yet another player in the subscription-based e-commerce business, has raised a second round of funding totaling $2.5 million. Investors in the new round included Redhills Ventures, U.S. angels, plus Jaina Capital and Ventech Capital, two funds that specialize in Internet, information technology, communications technology, and green startups. Since its start in November… Read More

  • Baby got backless bra

    It’s not every day that a tech blogger gets to write about women’s underwear, at least not on the tech blog, but here I am, and it’s no longer April Fool’s. What advancement in Bra-tech has such significance to warrant a post on this blog, you ask? Why the backless bra, of course! Looking like a pair of slings joined in the middle, the backless bra is just that. Read More