Ironically, the social app IRL‘s users do not exist in real life. An internal investigation by IRL’s board of directors found that 95% of the app’s reported 20 million users were 
“We have all seen the state of the market,” IRL CEO and co-founder Abraham Shafi wrote in a company-wide memo where the social app announced it would be dramatically cutting staff. Similar to doze
IRL, the SoftBank-backed social app and recent unicorn, is today announcing its first acquisition. The company is purchasing, for an undisclosed sum, the “digital nutrition” company AeBeZe
Social calendar app IRL has been busy building a messaging-based social network, or what founder and CEO Abraham Shafi calls a “WeChat of the West.” Following its pandemic-fueled growth an