Sophie Bakalar

Partner, Collaborative Fund

Sophie invests in consumer products at Collaborative Fund in New York.

Sophie Bakalar
Startups

Does Gillette know your name?

6:00 pm PDT • October 27, 2016

How do you get excited about a new snack food or laundry detergent when virtual reality, artificial intelligence and autonomous cars dominate the news? It’s easy: Because consumer goods impact…

Does Gillette know your name?

When you hear “startup,” you probably think of Facebook, Airbnb or Uber before Casper or Blue Bottle Coffee. But while companies that produce tangible goods like food and clothing receive…

Stop applying tech principles to consumer startups