Paul Müller

Paul Müller is CTO and co-founder of adjust where he oversees building and scaling the company’s app attribution and analytics platform.

Paul Müller

Analyzing activity from nearly 300,000 users, we found that tvOS apps retained poorly compared to their phone- or tablet-based sister apps. We concluded that any updates to tvOS must focus…

Apple needs single sign-on to solve the tvOS adoption problem

Mobile SDKs are, for most publishers, a necessary evil. Whether you’re trying to integrate analytics, cross-promotion, tracking, monetization or payments, your first step is most often to inject a third-party…

Taking The Mystery Out Of SDKs With Open Source