Mike Tong

Contributor

Mike Tong has over a decade of experience leading GTM strategy and operations for tech and data companies as part of McKinsey TMT, AtSpoke, Splunk and the VC firm B Capital.

Mike Tong

Move over, marketers: Sales development representatives (SDRs) can be responsible for more than 60% of pipeline in B2B SaaS.

How to build a sales development representative strategy that will fill your B2B pipeline

Healthy pipeline generation is the bugbear of the AI/ML industry, yet there is very little content on how to address it.

Why it’s so hard to market enterprise AI/ML products and what to do about it