Leena Rao

Senior Writer, Fortune Magazine

Leena Rao is currently a Senior Writer at Fortune Magazine.

Leena had a brief stint at Google Ventures as an Operating Partner.

Leena’s first role out of journalism school was at TechCrunch which she joined in 2008. She rose through the ranks becoming the Managing Editor for TechCrunch and a voice at TechCrunch Disrupt.

She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City.

She graduated from Columbia University in 2003, where she was the captain of the women’s varsity tennis team. She has also contributed technology content for Oprah.com.

Leena Rao

Web analytics company comScore just announced that it has acquired advertising research agency ARSGroup. The acquisition was all-cash and is expected to close in March. ComScore also reported earnings today,…

Online television studio Next New Networks is reporting a few milestones today, releasing news that the network has seen over 300 million views across its networks in 2009. The company…

AOL has joined the Massachusetts Institute of Technology Media Lab as a sponsor, which according to the consortium’s site, costs around $200,000. The MIT Media Lab is a research community…

Encoding.com, a startup that provides online video encoding services, has raised $1.25 million in Series A funding. The funding was led by Metamorphic Ventures and included angel investors Patrick Condon,…

In less than six months, online restaurant reservation site OpenTable has seated an additional one million diners via its mobile apps. In late October, OpenTable had reached the milestone of…

With 400 million users, Facebook is seeing 2.5 billion photos uploaded every month. Scrapblog, a startup that allows you to make beautiful Flash-based online scrapbooks, is hoping to help Facebook…

Gowalla Rolls Out API

10:35 am PST • February 9, 2010

As location-based social networks gain serious traction, its inevitable that that these applications will become full-fledged platforms. Like Twitter, these networks can become ecosystems. Plus, they have a better chance…

Sequoia-backed voice messaging company Bubble Motion is getting into the microblogging space today, that is the voice-based microblogging space. The startup is launching Bubbly, a voice-blogging social network built for…

We wrote about the power of brand buzz on social media sites yesterday, and one contributing aspect to buzz are individuals who are “influencers,” similar in some ways to the…

IVT, a company that produces enterprise-friendly webcasting software, has raised $5.5 million in Series B funding from Syncom Venture Partners with Barshop Ventures, Monitor Ventures and Tudor Ventures participating in…

Business software giant SAP was rocked by a change of guard this week as CEO Leo Apotheker resigned on Sunday. He is to be replaced by Bill McDermott, head of…

The Value Of Online Buzz For The Top 20 Brands

10:00 pm PST • February 8, 2010

Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But…

We’re big fans of The Richter Scales, the musical group that have brought us Have Yourself A Merry Little Christmas, Here Comes Another Bubble, and gut-busting songs at the 2008…

With the East Coast and Midwest awaiting a monster snowstorm, popular weather forecasting site Accuweather, is rolling out a timely relaunch of its site. The site, which provides up-to-date local…

With the Super Bowl yesterday came the time-honored Super Bowl commercials, each costing $2.5 million for a 30-second spot.  Even Google got in on the game with its first ever…

Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web?

On the heels of the EU’s approval of Oracle’s $7.4 billion deal to acquire Sun Microsystems, the tech giant has opened up the purse strings to acquire application management software…

Loopt continues to ramp up its focus on location-based deals. The pioneer of the mobile social network is launching a new app called LooptCard, which lets mobile consumers tap into…

Trackle, the personalized web and realtime feed tracker, is going pro with the launch of premium tracking services aimed at marketing and PR professionals looking to track mentions of clients…

Trackle Goes Pro; Launches Premium Version Of Realtime Tracking Alerts

Yesterday, California’s Chief Technology Officer, P.K. Agarwal, wrote that the government is using a crowdsourcing tool, IdeaScale, to get a consensus on the ideas to spur IT innovation around the…

We all know that Ashton Kutcher is a fan of Twitter. Last year, Kutcher raced CNN to a million Twitter followers (Kutcher won). Kutcher hosted Saturday Night Live yesterday night,…

The website Tata Consultancy Services, India’s largest software vendor, has been hacked. The hacker has posted a “For Sale” message on the site, which is written in both French and…

Google Maps Dips Into Serendipity Suggestions

2:20 pm PST • February 5, 2010

Google Maps has just launched a new and nifty feature: suggestions of similar places to your search query in maps. So if you search for Best Buy in your designated…

We all know Marissa Mayer is a tech nerd turned fashionista, and it looks like her taste for designer clothes is rubbing off on the search giant. But unlike the…

Scrapblog, a startup that lets you build rich Flash-based online scrapbooks, has raised $2.5 million in series B funding from Disney’s Steamboat Ventures. The startup had previously raised $7.5 million…

We’re big fans of TinyChat, a web-based chat startup that has been growing like gangbusters and recently won a Crunchie for best bootstrapped startup. TinyChat started out as a simple…

AppFund Launches To Seed iPad Apps

9:55 am PST • February 4, 2010

On the heels of the launch of the much-hyped iPad, investors and developers alike are beginning to cater to the iPad ecosystem. CNET and E! Online co-founder Kevin Wendle has…

Evernote, the popular site, iPhone (and now Android) app which lets you record your memories by snapping geo-tagged photos, making voice notes, or just text notes and making it easy…

The Academy Awards are just around the corner, and magazine Vanity Fair is launching a free branded iPhone app to promote its Oscar-related content. Famous for its Oscar night party…

Epix, the movie and entertainment streaming network that works across your TV, computer, and mobile phone, has landed its fourth cable deal: Charter Communications. In the past few weeks, the…

5min Rules The How-To Video Space

3:06 pm PST • February 3, 2010

We recently wrote about the traction that how-to video site and producer Howcast is seeing online. But there’s another information and how-to video startup that is dominating the space: 5min.…