ComScore also reported earnings today, with revenues for the fourth quarter of 2009 coming in at $33.8 million, an increase of 7% over the fourth quarter of 2008.
For the entire (fiscal) year 2009, comScore reported revenues of $127.7 million, up from $117.4 million the year before, an 8.8% increase.
As for the acquisition of 42-year old ARSgroup: the company essentially helps advertisers measure, optimize and predict the effectiveness of their advertising messages. ARSgroup’s products help evaluate and quantify the impact of campaigns across various media, including television, print, radio, outdoor and digital.
With the purchase, comScore demonstrates that it is looking beyond online audience measurement for future business.