Advertising Tech

  • Opera’s ad blocker comes to its stable release channel and Opera Mini for Android

    Opera’s ad blocker comes to its stable release channel and Opera Mini for Android

    Opera today announced that its built-in ad blocker, which was previously only available in the experimental developer release channel, is now coming to all of its desktop users. In addition, it is now also bringing this same feature to mobile, starting with Opera Mini for Android. While ad blocking isn’t exactly without controversy, there can be little doubt that it makes for a… Read More

  • Instagram crams more ads in less space with Video Carousels

    Instagram crams more ads in less space with Video Carousels

    What’s more lucrative than a video ad? Multiple videos in a single ad. To help businesses show different sides of their products in vivid motion, today Instagram is launching video ad carousels. It’s a savvy way for the company to give advertisers more flexibility through horizontal space so as not to further clutter the vertical scrolling feed. Now the carousels Instagram introduced… Read More

  • AdBlock Plus teams up with Flattr to help readers pay publishers

    AdBlock Plus teams up with Flattr to help readers pay publishers

    Ad blockers are often painted as the enemy of online publishers, but sometimes things are more complicated. AdBlock Plus, for example, just announced that they’re working with startup Flattr on a new product that allows readers to pay the publishers who produce the content they read, listen to and watch. As a result of the partnership, AdBlock Plus said it has also made a small investment… Read More

  • Users average 50 minutes per day on Facebook, Messenger and Instagram

    Users average 50 minutes per day on Facebook, Messenger and Instagram

    Facebook’s “family of apps” strategy is a wild success. While some might have expected it to roll Instagram into Facebook and leave chat in its main app, keeping Instagram independent and splitting off Messenger into a companion app has helped it solidify itself as more than just a ubiquitous utility, but as a downright addiction. Today on the Q1 2016 earnings call, Mark… Read More

  • Facebook swells to 1.65B users and beats Q1 estimates with $5.38B revenue

    Facebook swells to 1.65B users and beats Q1 estimates with $5.38B revenue

    Facebook continued its winning streak as other tech companies floundered, reaching 1.65 billion monthly users and surpassing estimates in its Q1 2016 earnings report with $5.38 billion in revenue and $0.77 earnings per share. Facebook’s share price climbed more than 8 percent in the moments after earnings were announced, reaching more than $117 in after-hours trading. Revenue was up… Read More

  • YouTube introduces six-second Bumper ads

    YouTube introduces six-second Bumper ads

    YouTube announced a new ad format today that’s all about brevity. In a blog post, Product Manager Zach Lupei said YouTube has been exploring formats that are better-suited for smartphone video watchers. Hence the creation of Bumper ads — video ads that are only six seconds long. The idea of a really short ad isn’t new — the name suggests that the inspiration comes… Read More

  • Unlockd raises $12M to offer ad-funded discounts on your cell phone bill

    Unlockd raises $12M to offer ad-funded discounts on your cell phone bill

    Unlockd, an ad startup that helps you get discounts on your phone bill, has raised $12 million in Series A funding. We’ve written about other startups that show advertising on your smartphone lockscreen, but the Unlockd model is different in a couple of key ways. First of all, as the name implies, the ads only appear (briefly) after you’ve unlocked your phone. Read More

  • mNectar introduces force touch to its playable ads

    mNectar introduces force touch to its playable ads

    mNectar allows mobile game developers to promote their games with ads that people can actually play before downloading. That means its technology needs to evolve with the games, so now it’s announcing support for force touch interactions. Also known as 3D touch, the term refers to touch interfaces that are affected by the amount of pressure applied by the user. mNectar CEO Wally Nguyen… Read More

  1. ...
  2. 4
  3. 5
  4. 6
  5. ...