Advertising Tech

Online ads and games would benefit from more rewards, according to UCLA survey

A new study from Versus Systems and the MEMES (Management of Enterprise in Media, Entertainment & Sports) Center at UCLA’s Anderson School of Management examines how gaming and advertising a

This early GDPR adtech strike puts the spotlight on consent

What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on t

Sovrn acquires VigLink to expand its publisher monetization platform

Sovrn recently raised $25 million in new funding with the goal of expanding beyond the adtech business through acquisitions. Now it’s announcing the first of those deals: It’s acquiring af

Accenture will acquire digital ad company Adaptly

Accenture announced today that it’s reached an agreement to acquire Adaptly. The digital advertising company launched in 2010 with self-serve tools for running ads across different social networ

Wix launches a new suite of products for support, sales and marketing

Wix is taking a big step beyond website building today with the launch of a suite of products called Ascend. PR Manager Matt Rosenberg explained that just as Wix was founded with the aim of “dem

Podcast industry aims to better track listeners through new analytics tech called RAD

Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, webs

Facebook relaunches search ads to offset slowing revenue

It’s an ad duopoly battle. Facebook is starting to test search ads in its search results and Marketplace, directly competing with Google’s AdWords. Facebook first tried Sponsored Results b

Google warns app developers of three malicious SDKs being used for ad fraud

A few days ago, Google removed popular Cheetah Mobile and Kika Tech apps from its Play Store following a BuzzFeed investigation, which discovered the apps were engaging in ad fraud. Today, as a resul

Rideshare advertising startup Firefly launches with $21.5M in funding

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It’s also announced that it has raised $21.5 million in seed funding. T

Revcontent names Omar Nicola as its new CEO

Content recommendation company Revcontent has a new chief executive: Omar Nicola, formerly the co-founder of mobile advertising company Kixer. Revcontent’s founder and outgoing CEO John Lemp wil

Acast raises $35M to help podcasters make money

Podcasting has grown tremendously in recent years, and a Stockholm-based company called Acast is looking to help all those podcasters make money. Acast is announcing today that it has raised $35 milli

Google ‘incognito’ search results still vary from person to person, DDG study finds

A study of Google search results by anti-tracking rival DuckDuckGo has suggested that escaping the so-called ‘filter bubble’ of personalized online searches is a perniciously hard problem

Uber Eats test lets restaurants trade discounts for ranking boost

Uber Eats has effectively invented its own native ad unit. Uber confirmed to TechCrunch that a test quietly running in markets around India allows restaurants to bundle several food items together and

Oath agrees to pay $5M to settle charges it violated children’s privacy

TechCrunch’s Verizon-owned parent, Oath, an ad tech division made from the merging of AOL and Yahoo, has agreed to pay around $5 million to settle charges that it violated a federal children&#82

The economics and trade-offs of ad-funded smart city tech

In order to have innovative smart city applications, cities first need to build out the connected infrastructure, which can be a costly, lengthy and politicized process. Third-parties are helping buil

Anchor wants a future where everyone reads Squarespace ads

In the future, everyone will get Blue Apron ad copy. Meantime, Anchor’s helping users monetize their shows with Sponsorships, a new program designed to match podcasters with advertisers. The featur

Facebook exempts news outlets from political ads transparency labels

Facebook pissed off journalists earlier this year when it announced that ads run by news publishers to promote their articles involving elected officials, candidates and national issues would have to

Google lays out narrow ‘EU election advertiser’ policy ahead of 2019 vote

Google has announced its plan for combating election interference in the European Union ahead of elections next May when up to 350 million voters across the region will vote to elect 705 members of th

Facebook has poached the DoJ’s Silicon Valley antitrust chief

Facebook has recruited Kate Patchen, a veteran of the U.S. Department of Justice who led its antitrust office in Silicon Valley, to be a director and associate general counsel of litigation. Patchen t

Facebook appeals UK data watchdog’s £500K Cambridge Analytica fine

Facebook has said it will appeal a £500,000 penalty issued by the U.K.’s data watchdog this summer following a lengthy investigation into the Cambridge Analytica data misuse scandal. Facebook t
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