Advertising Tech

Cambridge Analytica’s Nix recalled by fake news probe

Stock up on the popcorn — the currently suspended CEO of the firm at the center of a data handling and political ad-targeting storm currently embroiling Facebook, Cambridge Analytica, has been r

AdStage raises another $3M as it shifts focus to data

AdStage is announcing that it’s raised $3 million in new funding. That might not sound like much for a startup that raised a $6.25 million Series A back in 2014, but CEO Sahil Jain told me via e

UK data watchdog still waiting for warrant to raid Cambridge Analytica

The UK’s data watchdog, the Information Commission’s Office (ICO), has still not obtained a warrant to enter and search the servers of the London-based political consultancy, Cambridge Ana

Mozilla pulls ads off Facebook over data access concerns

Mozilla has announced it’s suspending its advertising on Facebook in the wake of the Cambridge Analytica privacy controversy — saying it has concerns the current default privacy settings r

Pandora doubles down on ad tech with acquisition of AdsWizz for $145 million

Pandora announced this morning it’s acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or s

Get ready to start seeing more local ads on YouTube

YouTube’s video ad creation service aimed at helping small business reach YouTube viewers is now available more broadly across the U.S. The company announced this morning that YouTube Director o

Selling data on millions ‘is the opposite of our business model,’ says Facebook’s Boz

Facebook's former VP of ads has weighed in on the ongoing disaster involving his company's apparent negligence in allowing data on as many as 50 million users to be used for nefarious purposes by Camb

Suspicious likes lead to researcher lighting up a 22,000-strong botnet on Twitter

Botnets are fascinating to me. Who creates them? What are they for? And why doesn't someone delete them? The answers are probably less interesting than I hope, but in the meantime I like to cheer when

Hootsuite nabs $50M in growth capital for its social media management platform, passes 16M customers

Over the last several years, social media has become a critical and central way for businesses to communicate, and market to, their customers. Now, one of the startups that helped spearhead this trend

Google is launching playable in-game ads

Maybe you’ve seen this kind of ad in a game you have played: your character dies and then the game asks you to watch a short video ad in return for an extra life. That’s actually a feature

Reddit set to begin rolling out promoted post ads in their native apps

For how massive Reddit is in terms of user base, it’s really gotten by for a long time having a product that advanced about as quickly as Drudge Report. That’s been changing lately, as the

Google announces ban on cryptocurrency ads

A little over a month after Facebook updated its advertising policy to include a blanket ban on  cryptocurrency, Google is following suit. Shortly after reporting that it had removed 3.2 billion “b

In 2017, Google removed 3.2B ‘bad ads’ and blocked 320K publishers, 90K sites, 700K mobile apps

As the world’s largest search engine and a digital advertising behemoth, Google has a lot to answer for when it comes to misleading or false information being spread using its platforms, both th

MoviePass CEO backpedals on location tracking and talks strategy to break even by 2019

In a rare moment of contrition, MoviePass CEO Mitch Lowe admitted misleading both consumers and advertising execs with statements last week that the company tracks the location of users before and aft

Platform power is crushing the web, warns Berners-Lee

On the 29th birthday of the world wide web, its inventor, Sir Tim Berners-Lee, has sounded a fresh warning about threats to the web as a force for good, adding his voice to growing concerns about big

UK watchdog wants disclosure rules for political ads on social media

The UK’s data protection agency will push for increased transparency into how personal data flows between digital platforms to ensure people being targeted for political advertising are able to

FreedomPop moves into financial services, in partnership with Prudential

Ahead of a big fundraising to fuel its mobile ambitions, “free” mobile service startup FreedomPop is taking an unexpected strategic side-road to expand into a completely different area: fi

WeWork acquires SEO and marketing company Conductor

WeWork is acquiring Conductor. The two businesses might not seem like an obvious fit. Why would a coworking giant buy a company that’s best known for search engine optimization? Well, Conductor

YouTube removes ads from InfoWars’ Alex Jones channel, says it has no plans to freeze or ban it

As YouTube continues in its efforts to crack down harder on content that violates its terms of usage and promotes offensive and/or misleading content, it’s found itself in the fake news crossfir

Facebook’s wider Kremlin Brexit ad sweep draws a blank

Facebook has claimed to have found no further evidence of co-ordinated Russian-backed ad purchases on its platform targeting the 2016 Brexit vote in addition to the ad buys it previously reported. In
Load More