Advertising Tech

Seven reasons not to trust Facebook to play cupid

This week Facebook has launched a major new product play, slotting an algorithmic dating service inside its walled garden as if that’s perfectly normal behavior for an ageing social network. Ins

Cluep, a Canadian startup that raised just $500K, acquired for $40M

Everyone loves a tale of a bootstrapped startup founder’s journey to an eight-figure exit. The team at Toronto-based Cluep have a good one. The founders of the adtech startup raised less than

Adblock Plus maker has a new taskforce to fight publisher efforts to reinject ads

In the arms race of ad blocking there’s clearly never a dull moment as efforts to block ads are combated by publisher and platform countermeasures trying to fox the blocks. This is why Adblock P

Answering its critics, Google loosens reins on AMP project

Accelerated Mobile Pages, or AMP, has been a controversial project since its debut. The need for the framework has been clear: the payloads of mobile pages can be just insane, what with layers and lay

Facebook named in suit alleging job ads on its platform unlawfully discriminated against women

Facebook’s ad platform is facing charges that it has enabled gender-based discrimination against millions of women in a class action suit filed on behalf of three female workers and backed by th

Marketing data startup Singular raises $30M

Singular, a startup working to unify data for marketers, is announcing that it has raised $30 million in Series B funding. The company was founded by former Onavo executives, including Gadi Eliashiv,

Instagram Shopping gets personalized Explore channel, Stories tags

Instagram is embracing its true identity as a mail-order catalog. The question will be how much power merchants will give Instagram after seeing what its parent Facebook did to news outlets that relie

Integrate.ai pulls in $30M to help businesses make better customer-centric decisions

Helping businesses bring more firepower to the fight against AI-fuelled disruptors is the name of the game for Integrate.ai, a Canadian startup that’s announcing a $30M Series A today. The round

What you need to know ahead of the EU copyright vote

European Union lawmakers are facing a major vote on digital copyright reform proposals on Wednesday — a process that has set the Internet’s hair fully on fire. Here’s a run down of t

Dozens of popular iPhone apps caught sending user location data to monetization firms

A group of security researchers say dozens of popular iPhone apps are quietly sharing the location data of “tens of millions of mobile devices” with third-party data monetization firms. Al

Deep-linking startup Branch is raising more than $100M at a unicorn valuation

Branch, the deep-linking startup backed by Andy Rubin’s Playground Ventures, will enter the unicorn club with an upcoming funding round. The four-year-old company, which helps brands create link

Verizon declines to comment on WSJ report saying Tim Armstrong is in talks to leave Oath

The Wall Street Journal is reporting that Tim Armstrong is in talks to leave Verizon as soon as next month. Armstrong heads up the carrier giant’s digital and advertising division, Oath (formerl

Highlights from the Senate Intelligence hearing with Facebook and Twitter

Another day, another political grilling for social media platform giants. The Senate Intelligence Committee’s fourth hearing took place this morning, with Facebook COO Sheryl Sandberg and Twitte

Location data platform Factual raises $42M

Factual announced this morning that it has raised $42 million in new funding. The company launched in 2009 and now provides location data to customers like Amazon, Apple, Google, Facebook and Microsof

Twitter announces new policy and certification process for ‘issue ads’

Twitter continues to roll out new policies aimed at increasing transparency, particularly around political advertising. Amidst ongoing concerns about Russian election interference and misinformation o

DuckDuckGo gets $10M from Omers for global privacy push

Pro-privacy search engine DuckDuckGo, which offers an alternative to surveillance engines like Google, has quietly picked up $10M in fresh funding from Canadian pension fund Omers’ VC arm. The 

Pandora introduces capabilities for shorter, more personalized ads

Pandora announced three new capabilities for advertisers today — the ability to dynamically assemble different audio ads for different listeners, the ability to sequentially target ads so that they

Australia’s Simple lands $17M to grow its marketing intelligence platform worldwide

Simple, an Australia-based business that operates a platform for managing marketing strategies and campaigns, has pulled in $17 million to expand its business in the U.S. and other global markets. The

Google created a fake pizza brand to test out creative strategies for YouTube ads

Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and then served th

YC-backed Mutiny helps B2B business personalize their website for each visitor

Mutiny, which is part of the current batch of startups at accelerator Y Combinator, helps business-to-business, software-as-a-service companies present a message that’s customized to each visito
Load More