Lately, the venture community’s relationship with advertising tech has been a rocky one. Advertising is no longer the venture oasis it was in the past, with the flow of VC dollars in the space d
Publishers hate ad blockers, but millions of internet users embrace them — and many browsers even bake it in as a feature, including Google’s own Chrome. At the same time, growing numbers of p
AppsFlyer has raised a massive Series D of $210 million, led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns a
Fyllo, a digital marketing company focused on the cannabis industry, has acquired CannaRegs, a website offering subscription access to state and municipal cannabis regulations. Fyllo founder and CEO C
Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that play, and another that lets the viewer engage with the brand in q
ActionIQ co-founder and CEO Tasso Argyros knows there are plenty of companies promising to help businesses use their customer data to deliver personalized experiences — as he put it, “The spac
The latest report to warn that surveillance capitalism is out of control — and “free” digital services can in fact be very costly to people’s privacy and rights — comes
It’s 2020 — a key election year in the U.S. — and Facebook is doubling down on its policy of letting people pay it to fuck around with democracy. Despite trenchant criticism —
Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics Show, it’s launch
2019 was a breakout year for Spotify’s podcasting efforts, and now the company is turning up the dial on its ability to monetize this popular form of audio programming. Today, at the Consumer El
Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the U.K.’s data p
France’s competition watchdog has slapped Google with a €150 million (~$166 million) fine after finding the tech giant abused its dominant position in the online search advertising market. In
As more consumers suffer from decision and advertising fatigue, companies are designing experiences that take contemplation and consideration out of the equation.
Ghostery has launched a new tool called Midnight, which brings the company’s ad-blocking and privacy protection features to all your desktop applications. When Ghostery first announced Midnight
Most in tech would agree that following the launch of Alexa and Google Home devices, the “Voice Era” is here. Voice assistant usage is at 3.3 billion right now; by 2020, half of all search
The U.K.’s competition regulator has raised concerns about the market power of digital ad platform giants Google and Facebook in an interim report published today, opening up a consultation on a ran
Smartly.io, a company helping advertisers automate their campaigns across Facebook, Instagram and Pinterest, has sold a majority stake to Providence Equity Partners for €200 million (approximately $
In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription
Most tech companies — particularly B2B companies — either don’t understand the power of a brand, or do a really poor job of creating one.
We’re in a privacy panic, but contextual targeting is the answer to the cookie-free, power-to-the-consumer movement.