Advertising Tech

Where top VCs are investing in adtech and martech

Lately, the venture community’s relationship with advertising tech has been a rocky one. Advertising is no longer the venture oasis it was in the past, with the flow of VC dollars in the space d

Adblock Plus’s Till Faida on the shifting shape of ad blocking

Publishers hate ad blockers, but millions of internet users embrace them — and many browsers even bake it in as a feature, including Google’s own Chrome. At the same time, growing numbers of p

AppsFlyer raises $210M for ad attribution and more

AppsFlyer has raised a massive Series D of $210 million, led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns a

Cannabis marketing company Fyllo acquires CannaRegs for $10M

Fyllo, a digital marketing company focused on the cannabis industry, has acquired CannaRegs, a website offering subscription access to state and municipal cannabis regulations. Fyllo founder and CEO C

Hulu to debut new ad formats in 2020 focused on letting users make choices, transact with advertisers

Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that play, and another that lets the viewer engage with the brand in q

Customer data platform ActionIQ raises $32M

ActionIQ co-founder and CEO Tasso Argyros knows there are plenty of companies promising to help businesses use their customer data to deliver personalized experiences — as he put it, “The spac

Dating and fertility apps among those snitching to ‘out of control’ ad tech, report finds

The latest report to warn that surveillance capitalism is out of control — and “free” digital services can in fact be very costly to people’s privacy and rights — comes

Facebook won’t ban political ads, prefers to keep screwing democracy

It’s 2020 — a key election year in the U.S. — and Facebook is doubling down on its policy of letting people pay it to fuck around with democracy. Despite trenchant criticism —

DoubleVerify launches a new way to measure online ad effectiveness

Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics Show, it’s launch

Spotify brings streaming ad insertion technology to podcasts

2019 was a breakout year for Spotify’s podcasting efforts, and now the company is turning up the dial on its ability to monetize this popular form of audio programming. Today, at the Consumer El

Adtech told to keep calm and fix its ‘lawfulness’ problem

Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the U.K.’s data p

France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules

France’s competition watchdog has slapped Google with a €150 million (~$166 million) fine after finding the tech giant abused its dominant position in the online search advertising market. In

The unbrandening

As more consumers suffer from decision and advertising fatigue, companies are designing experiences that take contemplation and consideration out of the equation.

Ghostery launches Midnight for privacy and ad-blocking beyond the browser

Ghostery has launched a new tool called Midnight, which brings the company’s ad-blocking and privacy protection features to all your desktop applications. When Ghostery first announced Midnight

Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa

Most in tech would agree that following the launch of Alexa and Google Home devices, the “Voice Era” is here. Voice assistant usage is at 3.3 billion right now; by 2020, half of all search

UK’s competition regulator asks for views on breaking up Google

The U.K.’s competition regulator has raised concerns about the market power of digital ad platform giants Google and Facebook in an interim report published today, opening up a consultation on a ran

Social ad company Smartly.io sells a majority stake to Providence Equity Partners

Smartly.io, a company helping advertisers automate their campaigns across Facebook, Instagram and Pinterest, has sold a majority stake to Providence Equity Partners for €200 million (approximately $

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription

Brand power vs. product power

Most tech companies — particularly B2B companies — either don’t understand the power of a brand, or do a really poor job of creating one.

In a post-cookie world, RTB is key to effective digital marketing

We’re in a privacy panic, but contextual targeting is the answer to the cookie-free, power-to-the-consumer movement.
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