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Guess who’s back? Back again? Well, me after a long weekend, but also Elon Musk is tweeting again, and he has lots of thoughts about socks. My partner in crime, Haje, remains in an undesirable newsletter time zone but will be back later this week. I want to call out some things going on with TechCrunch. One is that TechCrunch Live’s weekly event series is new and improved, so learn more and register. Most of us here at TechCrunch spend our days on WordPress, and the Found team spoke to Matt Mullenweg, CEO of its parent company Automattic, for the latest podcast. — Christine

The TechCrunch Top 3

Startups and VC

There are a number of very good TechCrunch+ stories today. I recommend starting with Alex’s item on raising sweet capital in a sour market, where essentially he says venture capital firms should put their money to use when they can get more out of it. Then follow with his story from yesterday that does a bit more diving into 2021 company valuations.

Speaking of putting capital to use in easier ways, some VC firms continue to raise funds, and Sequoia Capital has been very busy. Rita reports that Sequoia’s China unit took in $9 billion, coming at a time when, she writes, “global investors are reevaluating risks in China amid a COVID-hit economy and an ongoing regulatory crackdown on the country’s internet upstarts.” This complements a quick hit I did last week about Sequoia raising two funds stateside.

Meanwhile, Haje’s other public service announcement for today is a reminder that not all of us comprehend at the same level, so startup founders should work to attract more bees with simple honey sentences rather than big, complicated fly ones.

Here’s what else you might like today:

Without a clear ask, your pitch deck is useless

Image Credits: Haje Jan Kamps (opens in a new window)

Fundraising is difficult because most people don’t have any experience asking strangers for money.

The “ask” slide where founders explain how they’ll spend investors’ money is particularly challenging. To break through the mental barrier, Haje recommends starting out with metrics and milestones.

How much will you increase MAU or lower CAC? What are your target dates for expanding in new markets?

“The more specific your goals are, the easier it is to know whether you’re trending toward them,” writes Haje.

Without a clear ask, your pitch deck is useless

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

Some big news from yesterday was that Meta decided not to move forward with its crypto payments wallet, Novi, Natasha writes. The company isn’t getting rid of it completely, so stay tuned as to how it might be repurposed.

Meanwhile, Google is doing a little postponing of its own — with KakaoTalk updates on its Play Store. Kate reports this has something to do with the messaging app refusing to remove its own payment links. You might remember, but Google doesn’t like that.

Over in Europe, we have a trio of regulation stories. First is Natasha’s about the European Parliament giving its approval to a set of regulations regarding digital businesses. Then Paul writes about the U.K. pushing to make “foreign interference,” particularly Russian information, an offense under its proposed Online Safety Bill. Finally, Ingrid reports on the U.K. signing its first data-sharing deal since Brexit with South Korea.

Take a peek at some others:

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