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Hello and welcome to Daily Crunch for December 10, 2021! Yes, it is Friday at last, which means we’re about one week away from news grinding to a halt so that we can all enter nerd hibernation for two weeks. Not that your humble servant is counting down. Still, we have a really solid mix of tech news today, featuring companies big and small. To work! —Alex

The TechCrunch Top 3

Startups/VC

The 2021 IPO cycle is coming to a close, with just Samsara’s debut yet to come by our reckoning. So what should we make of HashiCorp’s and Nubank’s pair of public offerings that touched down this week? That the market for both OSS and fintech remains more than attractive enough to defend unicorn valuations.

3 disruptive trends that will shape marketing in 2022

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Since the pandemic began, the rules of the game for growth marketing have changed considerably.

Consumers are embracing Apple’s iOS 14.5’s privacy changes, regulators are taking a greater interest in browser cookies, and The Great Resignation are just a few X factors, but there are many others.

“What worked yesterday may not work today and likely won’t work tomorrow,” writes Jonathan Metrick, chief growth officer at Sagard & Portage Ventures, and Simon Lejeune, user acquisition lead at Wealthsimple.

Here’s what they’re preparing for:

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Big Tech Inc.

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