Daily Crunch: Nothing sets July 27 rollout for noise-canceling Ear (1) earbuds

Image Credits: Nothing

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Hello and welcome to Daily Crunch for July 6, 2021. We’re back after a holiday here in the United States. Not that that stopped global technology news, mind, so there’s a lot to get into. Before we do, one more reminder about TechCrunch Early Stage later this week — your humble servant is running a session with venture capitalist Sarah Kunst about fundraising. It’s going to rock. — Alex

Announcing the startups pitching at TC Early Stage

The TechCrunch Top 3

Today’s Top 3 are all about conflict. Between tech companies, between tech companies and governments, and between tech companies and their shareholders. Enjoy:

Startups/VC

Today’s startup news includes a number of funding rounds, a neat new venture capital fund and some SPAC news from space (and Earth):

Next, a new fund:

And from the SPAC beat:

Finally, TechCrunch covered upcoming headphones from Nothing, a hardware upstart that we don’t know much about. But it thinks its $99 headphone offering can compete with Apple’s AirPods Pro line. Which cost 2.5x as much. If a startup can manage that, we’ll be super impressed. And Nothing will be worth several somethings.

Nothing founder Carl Pei on Ear (1) and building a hardware startup from scratch

In an exclusive interview with TechCrunch Hardware Editor Brian Heater, Nothing Founder Carl Pei discussed the product and design principles underpinning Ear (1), a set of US$99/€99/£99 wireless earbuds that will hit the market later this month.

“We’re starting with smart devices,” said Pei. “Ear (1) is our first device. I think it has good potential to gain some traction.”

Despite Apple’s market share and the number of players already competing in the space, “we’ve just focused on being ourselves,” said Nothing’s founder, who also shared initial marketing plans and discussed the inherent tensions involved with manufacturing consumer hardware.

“Everything is a trade-off. Like if you pursue this design, that has a ton of implications. Battery life has ton of implications on size and on cost. The materials you use have implications on cost. Everything has an implication on timeline. It’s like 4D chess in terms of trade-offs.”

Read the full interview on Extra Crunch.

Nothing founder Carl Pei on Ear (1) and building a hardware startup from scratch

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

We got through most of the Big Tech news in our Top Three today, but there’s still a bit more for your enjoyment:

TechCrunch Experts: Growth Marketing

Image Credits: SEAN GLADWELL (opens in a new window) / Getty Images

Are you all caught up on last week’s coverage of growth marketing? If not, read it here.

As usual, if you have a recommendation of a growth marketer we should know about, fill out the survey here.

This week in growth marketing on TechCrunch

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