Daily Crunch: As tech stocks lose their luster, SPACs are on the rise

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Welcome back to Daily Crunch. You look great today!

From our perch, it’s fascinating to watch the exit market for startups wax and wane this year. And change it has. After kicking off with a blistering pace in early 2021 before succumbing to what felt like a sudden cold snap, it appears that the public markets are once again welcoming startups to their rosters.

At least that’s what venture-backed digital mortgage unicorn Better.com hopes. And media companies BuzzFeed, Vice, and the artist formerly known as Bustle. Tech stocks might be losing ground, but the demand for unicorn liquidity appears to be winning out over caution. — Alex

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Startups and VC

The world of startups has become so very broad that it’s a bit bonkers to try and cut down on the total news volume each day for this newsletter. So what follows is a sampling of what we published today concerning the upstart economy:

Blockchain credit ratings and NFTs and consumer gaming hardware and AR-tech for techs and fintech? It’s a busy startup market out there.

SaaS companies can grow to $20M+ ARR by selling exclusively to developers

Before Twilio had a market cap approaching $56 billion and more than 200,000 customers, the cloud-communications platform developed a secret sauce to fuel its growth: a developer-focused model that dispensed with traditional marketing rules.

Software companies that sell directly to end users share a simple framework for managing growth that leverages discoverability, desirability and do-ability (the “aha!” moment).

Data show that traditional marketing doesn’t work on developers; to create and sell software to developers at scale, you’ll need to toss that B2B playbook and meet customers where they are.

SaaS companies can grow to $20M+ ARR by selling exclusively to developers

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Big Tech Inc.

Turning at last to the largest companies in the world of tech, the public-market giants, here’s the latest:

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