Google announced today the Apple TV+ streaming service has now arrived on the Google TV platform, starting with Chromecast with Google TV. It will also become available on Google TVs from both Sony and TCL, with expansions to other Android TV-powered devices in the months to come, Google says.
Google TV was introduced last September as the new way Google will refer to its interface for Chromecast, where it combines streaming services, live TV via YouTube TV and other Google offerings, into one user interface — making it more competitive with similar offerings from Apple and Amazon. Today, the platform supports a wide range of top streaming services, like Disney+, Netflix, HBO Max, Peacock, Prime Video, CBS All Access, Hulu, Soing and others, including, of course, YouTube.
With the added support for Apple TV+, users who already have subscriptions will be able to tune into its original programming, which includes movies, documentaries and series like “Ted Lasso,” “For All Mankind,” “Servant,” “The Morning Show,” “Dickinson” and others. The app also provides access to the user’s library of movies and shows purchased from Apple, recommendations, and supports Family Sharing. The latter allows up to six family members to share a subscription to Apple TV+ and Apple TV channels.
Following the app’s launch on Google TV, users in the U.S. will be able to browse Apple’s Originals in Google TV’s personalized recommendations and surface its content in search results. Users can also ask Google Assistant to open the Apple TV app or they can request an Apple Original title by name. And they’ll be able to add Apple TV+ programming to the Google TV Watchlist. Google says these features will arrive in the “coming months,” however, instead of at launch.
The launch makes Google TV one of the last of the major streaming device platforms to support Apple’s streaming service, which is otherwise broadly available.
Apple TV+ debuted in November 2019 for Apple customers, and later rolled out to non-Apple platforms including, that same year, Roku devices and Amazon’s Fire TV platform. Today, it’s also now available across a variety of smart TVs by Samsung, LG, Vizio and Sony; gaming consoles including PlayStation (PS4 & PS5) and Xbox (One, Series X, Series S); and via the web.