Facebook Now Powers More Than Half Of All Social Logins
Social logins are a convenient way to sign in to services without having to go through lengthy sign-up procedures and setting up yet another password. According to the latest data from social login service Gigya, Facebook remains the absolute market leader here and now powers more than 51 percent of all social logins in North America. Google+ is the second most popular service, but at 31 percent in North America, it remains far behind Facebook.
Twitter, it’s worth noting, is a very minor player in the social login world. Both on the desktop and on mobile, it accounts for about 4 percent of social logins through Gigya’s services.
The one area where Google has made significant inroads is media, where it powers 32 percent of logins, but even there, Facebook gained 2 percent compared to Q4 2013.
On Mobile, Facebook’s lead is even more pronounced. There, it powers 62 percent of logins, followed by Google+ with 26 percent and Twitter with 6 percent. Yahoo is a distant fourth at 4 percent.
Overall, the North American market mirrors Gigya’s worldwide stats, where in aggregate, Facebook leads with 53 percent, followed by Google at 28 percent and Yahoo at 13 percent.