Bing It On: Microsoft Claims 2:1 Users Prefer Bing’s Search Results Over Google’s In Blind Test
Bing has a bit of an image problem and despite its best efforts, Microsoft claims, many people still have the perception that Google is simply “better.” To combat this, the company is launching its Bing It On challenge today. The challenge is essentially a Pepsi Challenge for search results. Microsoft says that in these blind tests, “people preferred Bing web search results nearly 2:1 over Google in blind comparison tests.” It’s worth noting that Microsoft excludes ads and features like Bing’s Snapshot and Social Search panes and Google’s Instant Previews and Knowledge Graph boxes from this comparison.
In the Bing It On challenge, you get to enter five search queries and the results are then presented side-by-side. You choose a winner for each result (or declare a draw) and once you complete your five queries, you get the results, which you can then share on all the major social networks.
To get the word out about its new campaign, Microsoft is rolling out a new nationwide TV ad campaign as well. The campaign looks somewhat similar to the Smoked By Windows Phone campaign where mobile phone users had to best Windows Phone at performing certain tasks on their iPhone and Android devices. Here is the first video in this new campaign: