Curisma Offers DIY Coolhunting
Like putting a donk on it, it seems like every new website needs to have a daily deal. Take Curisma, for example. On the surface it’s sort of an Oink-like website dedicated to the curation of cool products. Underneath, like a the cowbell in Don’t Fear The Reaper, is a weekly deals site. Luckily, the curation of Curisma is far more interesting than the deal, which just might save this start-up.
Founded by MIT students Fatma Yalcin and Eugene Gorelik, the site allows you to post stuff with a link to said stuff. Like watches? Post up a watch. Like a fancy lamp? Put that sucker up there. Presumably, over time, the database will burst at the seams, creating a Katamari-like wunderkammer. Right now it’s kind of barren.
The money is to come from sales through the site – hence the deals – and through affiliate sales with associated objects therein curated. There is also a rating system for folks to rise to the top of the curating ladder, allowing for the cream to rise to the top.