AOL's Editions: The App For When You Crap
But actually, the “behind the scenes” video the team made as an easter egg for the teaser site actually reveals quite a bit more. For example, Senior Director of Mobile Projects, Sol Lipman, was more in favor of the tagline: “The app for when you crap.”
Watch below as Lipman, VP of Communications, Kiersten Hollars, President of Consumer Applications, Brad Garlinghouse, VP of Mobile, David Temkin, and others from the AOL family yuk it up at the west coast HQ. There’s even a too-insidery reference to a certain situation.