Mixlr exits Beta – now targets everybody not just DJs and musicians
It’s a pivot not dissimilar to that made by SoundCloud recently, a service that Mixlr both competes with and complements since Mixlr recordings can be sent to SoundCloud. But that’s not all that’s changed.
The pricing model for Mixlr streams and archives has been reworked too to make it a little simpler and a better fit for the array of markets that the service is now targeting. Gone is the crude pay-as-you-go system of streaming credits charged in bundles of minutes and in its place are a number of preset monthly tariffs, although these can still be infinitely tweaked. This includes criteria, such as:
- Live broadcast time – the amount of live broadcast time a user has in a month.
- Storage space – the amount of private storage space a user has to archive their broadcasts.
- Showreel space – the amount of space that is available for the public to listen back to.
Mixlr has also undergone other enhancements since it launched privately, such as the addition of Microsoft Windows support (along with Mac OSX) for the desktop ‘broadcaster’ app. While upcoming broadcasts can now be scheduled and promoted in advance and Mixlr has added comments to live broadcasts, with users able to sign-in via Twitter and Facebook.