Mixlr exits Beta – now targets everybody not just DJs and musicians

Mixlr, which we previously described as a UStream-for-audio, has exited Beta and with it a wider remit: No longer is the live audio streaming service aimed at just DJs and musicians but now targets the likes of conference organisers, journalists, podcasters and public speakers too.

It’s a pivot not dissimilar to that made by SoundCloud recently, a service that Mixlr both competes with and complements since Mixlr recordings can be sent to SoundCloud. But that’s not all that’s changed.

Greg Lloyd has joined Rob Watson as a co-founder of Mixlr – both studied at the same University – while the two quit their day jobs four months ago to work on the startup full time. They’ve also setup a London office – OK, it’s Lloyd’s spare room (see photo).

The pricing model for Mixlr streams and archives has been reworked too to make it a little simpler and a better fit for the array of markets that the service is now targeting. Gone is the crude pay-as-you-go system of streaming credits charged in bundles of minutes and in its place are a number of preset monthly tariffs, although these can still be infinitely tweaked. This includes criteria, such as:

  • Live broadcast time – the amount of live broadcast time a user has in a month.
  • Storage space – the amount of private storage space a user has to archive their broadcasts.
  • Showreel space – the amount of space that is available for the public to listen back to.

Mixlr has also undergone other enhancements since it launched privately, such as the addition of Microsoft Windows support (along with Mac OSX) for the desktop ‘broadcaster’ app. While upcoming broadcasts can now be scheduled and promoted in advance and Mixlr has added comments to live broadcasts, with users able to sign-in via Twitter and Facebook.