Adoptaguy's online "supermarket of love" goes live in the US and soon the UK
And then there’s Adoptaguy. Let me just preface this with the company’s tagline: “Ladies, find great deals at the supermarket of love.” Yes, it’s cheesy and who knows, that’s probably why it works. Essentially, what sets Adoptaguy apart from a lot of the other sites is that it reverses traditional roles. With a rather humorous e-commerce-like vibe, women go through the site and select the men they like by putting them in their shopping carts – and only those selected few will be able to interact with their “buyers”.
But even if women are going through the motions of “purchasing” men on the site, the service is entirely free for female users. The business model is somewhat inspired by the way men pay to get into night clubs and women often get in for free.
So how does putting a man in a shopping cart really change things for a woman on a dating site? Beats me. But that being said, there are 3 million people currently using the service, mainly in the 18-30 age-range, with roughly 40% being women. And most of the users of the Paris-based startup are in either France, Belgium or Switzerland. But that’s probably because the site was only in French until recently. The US version of the site is now live and the UK version should launch in the beginning of next year.