Oportunista attempts to break Spain's mobile coupon barrier
A few months back I had a brief chat with Oportunista about their plans for mobile. I thought it was an obvious and well-overdue component for a coupon based model. Rodrigo said they were working on it but that in Spain there was a significant barrier and it wasn’t smartphone market share. Local Spanish shops and restaurants are not keen on accepting mobile coupons because they apparently have no way to account for them.
Oportunista aims to attract their user-base of over 100,000 with geo-localized discounts now available in 1,200 establishments via their iPhone, searching by sector or geo-location. The app also allows users to setup alerts, and an Android version is in the pipeline.
A similar offering is available from other locals, such as Qporama, which still has few offers, Tooio and Bliquo. The later two are both focused specifically on mobile, whereas Oportunista is using the mobile as an additional medium and accessory for their user community and advertisers. The model is quite simple, advertisers pay exclusively for each coupon redeemed.